TL;DR: Microsoft Advertising News for November 2026, and Why Cheaper Clicks Matter Before Black Friday
Microsoft Advertising news, November, 2026: you can reach older, wealthier, professional buyers for about 35% less per click than on Google. That discount matters most in the week of Black Friday (November 27), when Google auctions get crowded and expensive.
- Reach far beyond Bing: Ads run on Bing, Yahoo, DuckDuckGo, Ecosia, Netflix, Xbox and retail sites. Per Adcore data, the network has over 1 billion monthly visitors, and over 70% of them are 35+ with above-average income.
- The B2B advantage: LinkedIn profile targeting lets you bid by company size, industry and job function inside search campaigns. This LinkedIn targeting guide shows how freelancers and startups reach the buyers who sign contracts.
- A simple launch plan: Install the UET tag and import your Google campaigns. Then rewrite the copy for a 35+ audience and lower your bids. Go live by November 17 so the algorithm has time to learn.
- Mistakes to skip: Don't import campaigns and walk away. Don't spread a tiny budget across Performance Max. Don't count clicks instead of customers.
- AI search changes ad copy: Ads now sit next to conversational answers. Clear copy that answers the searcher's real question beats keyword soup.
The author is a European serial founder behind CADChain and Fe/male Switch. Her view is that Microsoft works as a cheap hypothesis lab. Test your messages there first, then carry the winners to Google, where every mistake costs more.
A few euros a day and one clear hypothesis can show you where your next customers are searching. If you'd rather let the platform manage your bids, this automated bidding setup guide can help you get your first campaign live before the holiday rush.
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The Microsoft Advertising news for November 2026 shows a platform that has quietly grown into something much bigger than “the Bing ads thing your agency forgot to switch on.” I run parallel ventures from Europe, CADChain in deeptech and Fe/male Switch in game-based startup education. I watch ad platforms the way I watch investors: who controls attention, at what price, and with what strings attached. Right now Microsoft holds a surprising amount of premium attention. It also prices that attention LOWER than Google does, and most small founders still ignore it.
This article covers the state of Microsoft Advertising heading into the busiest shopping weeks of the year. It walks through the numbers worth knowing and gives you a step-by-step launch guide built for small teams. It also lists the mistakes I see founders repeat. Expect opinions. I have five degrees, an MBA among them, and more than 20 years of international work, and the main lesson from all of it is this: “Education must be experiential and slightly uncomfortable.” Ad spend works the same way. You learn by testing with real money, so let’s make sure that money teaches you something.
What is Microsoft Advertising, and why should founders care in November 2026?
Microsoft Advertising (also called Microsoft Ads, formerly Bing Ads, and before that Microsoft adCenter and MSN adCenter) is Microsoft’s online advertising platform. Advertisers bid to show short ads to people using Bing and partner properties. The model is PPC, meaning pay-per-click: you pay when someone clicks, not when the ad appears. According to the Wikipedia entry on Microsoft Advertising, the platform serves ads on Bing, Yahoo and DuckDuckGo as well as websites, mobile apps and videos, and the listed developer is now Microsoft AI.
A quick vocabulary check, since ad jargon trips up even smart founders:
- SERP (Search Engine Results Page): the page you see after typing a query into Bing or Yahoo.
- CPC (Cost Per Click): what you pay each time someone clicks your ad.
- CTR (Click-Through Rate): the percentage of people who see your ad and click it.
- CTV (Connected TV): streaming television watched on smart TVs or devices like Roku, where video ads run between shows.
- Programmatic advertising: automated buying and selling of ad space through software, instead of manual deals with each publisher.
- Retail media: ads placed on retailers’ own websites, shown to shoppers who are already browsing to buy.
- UET (Universal Event Tracking): Microsoft’s tracking tag that records conversions on your website.
Here is why this matters right now. November 2026 puts Thanksgiving on November 26, Black Friday on November 27 and Cyber Monday on November 30. Google auctions get crowded and expensive in exactly those weeks. Microsoft’s auctions stay calmer, and the audience is older, wealthier and often searching from work computers. If you sell anything with a decent margin, ignoring this channel in late November is a choice you should make deliberately, never by accident.
What are the biggest Microsoft Advertising news themes for November 2026?
Let’s break it down. Microsoft’s own Microsoft Advertising homepage for advertisers and publishers now organizes the business into seven pillars: Search, Display, Video and CTV, Retail, Performance Max, Ad Technology and Gaming. Five years ago this was a search-only story. Here are the themes I would track this month, with my read on each.
1. Search ads now live inside the “AI web”
Microsoft pitches its “new Bing and Edge” as products shaped by generative artificial intelligence. The company’s Microsoft Advertising LinkedIn showcase page, followed by more than 64,000 people, frames the business around helping brands reach customers “across the AI web” and points marketers to an AI Web hub. My read: search ads are migrating into conversational answers and assistant-style results. Founders who write ads like keyword soup will lose clicks to founders who write ads that answer a question clearly.
2. Exclusive partnerships stretch reach far past Bing
Microsoft lists exclusive partnerships with Netflix, Ecosia, DuckDuckGo and Yahoo, plus reach across the open web. As a European founder, I pay special attention to Ecosia and DuckDuckGo. Ecosia is a Berlin-based search engine popular with eco-conscious users, and DuckDuckGo attracts privacy-minded searchers. Both audiences overlap heavily with early adopters of sustainable, ethical and privacy-first products. If your startup sells to that crowd, Microsoft is quietly your gateway.
3. Video and Connected TV get serious
Microsoft promotes video placements across its own properties and streaming platforms including Netflix, Max, Hulu, Roku and discovery+. On the search side, video extensions let you attach a short clip to a Bing search ad. The guide from Invoca’s 2026 guide to Microsoft Advertising notes that captions and audio in these videos also make ads more accessible to people with disabilities. That point gets overlooked, and accessibility is a quiet conversion lever.
4. Retail media reaches shoppers mid-purchase
Microsoft advertises placements on retail sites such as Dick’s Sporting Goods, Sephora and Home Depot. For a consumer brand, this means showing up where people already have their wallets out. For a tiny startup, the honest note is that retail media usually suits brands already stocked by those retailers. Watch it, learn it, and save the budget until you have shelf presence.
5. Gaming becomes an ad surface
Microsoft now markets in-game advertising across major gaming surfaces, and the reach list from Adcore includes Xbox. As the founder of a startup game, I find this fascinating and slightly alarming. Players are focused, emotional and immersed. Ads in that context can feel either delightful or invasive, and the line is thin. If you sell to Gen Z or millennial gamers, test small and watch sentiment closely.
6. A full programmatic stack: Invest, Monetize, Curate and Retail Media
Microsoft’s ad technology lineup includes four named products:
- Microsoft Invest: a buying platform for advertisers who want to reach new audiences programmatically.
- Microsoft Monetize: a selling platform for publishers who want to earn money from their ad inventory.
- Microsoft Curate: a tool for packaging curated inventory bundles.
- Microsoft Retail Media: technology for retailers running their own ad networks and for brands selling products through them.
Most solo founders will never touch Invest or Curate directly. Monetize deserves a look if you run a content site, a newsletter archive or a community platform with real traffic, because your audience might become a revenue line.
7. Performance Max and LinkedIn profile targeting
Performance Max is an automated campaign type that spreads one budget across several placements and lets the algorithm decide where to spend. Then there is the feature I consider Microsoft’s sharpest weapon: LinkedIn profile targeting. Since 2021, advertisers can observe and bid on LinkedIn audiences such as company size, industry, job function and even lists of specific companies, inside search campaigns. The breakdown from Stackmatix’s Microsoft Advertising platform overview calls this Microsoft’s clearest competitive advantage for B2B advertisers, and I fully agree.
Which Microsoft Advertising statistics should entrepreneurs know?
Numbers first, opinions later. These figures come from public sources, and I note each one so you can judge it yourself:
- About 35% lower CPC on average compared with Google, according to Adcore’s complete guide to how Bing Ads works. Less competition in the auction means cheaper clicks.
- Over 70% of the audience is aged 35 or older with above-average income levels, per Microsoft data cited by Adcore.
- Over 1 billion monthly unique visitors globally across the network, also from Adcore.
- More than US$10 billion in annual revenue reached in 2021, according to the Microsoft Wiki on Fandom.
- October 2010: all Yahoo sponsored ad clients moved onto Microsoft adCenter after the Microsoft Search Alliance deal.
- September 10, 2012: adCenter was rebranded as Bing Ads, and the Search Alliance became the Yahoo! Bing Network.
- 2021: LinkedIn audience targeting started rolling out inside Microsoft search campaigns.
The shocking part sits in the gap between these numbers. A ten-billion-dollar platform with a billion monthly visitors and a wealthy, older audience still gets treated as an afterthought by most small advertisers. That neglect is precisely why clicks stay cheaper. Cheap attention never lasts forever, so the founders who move first collect the discount.
How does Microsoft Advertising rank ads, and what does that mean for small budgets?
Microsoft Advertising, like Google Ads, combines your maximum bid with your ad’s click-through rate to decide how often your ad appears. A relevant, well-written ad with a modest bid can beat a lazy ad with a fat bid. For bootstrapped founders, this is the most encouraging fact on the platform. Your copywriting skill counts as currency.
Microsoft also lets you raise bids for specific demographics and schedule ads for specific days and hours. Back in November 2006, no other PPC system offered demographic bid adjustments of that kind. Twenty years later, these controls remain the reason I like this platform for testing hypotheses. You can ask a very precise question, such as “Do female founders aged 35 to 50 click more on weekday mornings?”, and get a cheap, clear answer.
How do you launch a Microsoft Advertising campaign before Black Friday 2026?
Next steps. This is the playbook I would hand to a founder in my Fe/male Switch incubator, written as a sequence of quests. Each step produces a real asset, because “Gamification without skin in the game is useless.”
- Write one hypothesis before you open the dashboard. Something like: “IT managers at companies with 50 to 200 employees will pay for our compliance tool after searching for a specific problem.” No hypothesis, no campaign.
- Create your account at ads.microsoft.com and verify it by email or phone. Adcore mentions eligible new advertisers can sometimes get up to $500 in starting credit through partner programs, so check before you pay full price.
- Install the UET tag on your website and define conversions: sign-ups, demo requests, purchases. Skip this and you will be flying blind with a credit card.
- Import your Google Ads campaigns if you already run them. Microsoft lets you pull campaigns over directly, which saves hours.
- Treat the import as a draft. Stackmatix puts it well: the adjustments after import decide whether campaigns perform. Rewrite headlines for an older, professional audience, cut keywords that never converted on Google, and lower bids to match cheaper CPCs.
- Switch on LinkedIn profile targeting for B2B campaigns. Start in observation mode, collect data for a week or two, then raise bids for the job functions and industries that convert.
- Set demographic and schedule adjustments. If your buyers work office hours, weekday mornings on desktop often deserve higher bids.
- Add video extensions to your best search ads. A 15 to 30 second clip with captions works fine. Film it on your phone if needed.
- Connect phone call tracking if your sales happen by phone. Invoca’s connection with Microsoft Advertising attributes calls to search ads across Bing, Yahoo and AOL.
- Manage changes in Microsoft Advertising Editor, the free desktop tool for offline edits that sync later. Use the web interface for reports and one-off fixes.
- Launch at least ten days before Black Friday, which falls on November 27, 2026. The algorithm needs time to learn before the auction heats up.
- Review weekly and kill losers fast. Log every test in a simple spreadsheet: hypothesis, budget, result, decision.
What do real Microsoft Advertising use cases look like for small businesses?
Theory gets boring fast. Here are three scenarios modeled on the kind of founders I mentor and work with.
Scenario A: a B2B SaaS founder selling to engineering firms
Picture a two-person startup selling a tool that protects 3D design files. On Google, the keyword “CAD file protection” competes with giant software vendors. On Microsoft, the same founder can bid on that phrase AND layer LinkedIn targeting for “engineering” industry plus “product design” job function. The ads appear mostly to the right people, on work laptops, during work hours. This mirrors how I think about CADChain: the buyer is an engineer who wants protection to be invisible, so the ad should promise less hassle and avoid legal jargon.
Scenario B: an e-commerce brand selling premium gifts
A small brand selling handmade leather goods to buyers aged 40 and up fits Microsoft’s audience almost perfectly. Shopping campaigns plus search ads timed for the week of November 23 to 30, 2026 can catch wealthy gift buyers before they settle on a big marketplace. The lower CPC means the brand can afford more clicks per sale, which matters when margins are thin.
Scenario C: a freelance consultant in Europe
A freelance GDPR consultant in Amsterdam can run a tiny campaign targeting “data protection officer services” with LinkedIn filters for company size 10 to 200. Ecosia and DuckDuckGo users, who already care about privacy, sit inside that network. A budget of a few euros a day can produce a handful of qualified leads per month. For a freelancer, three good clients per year pays for the whole experiment many times over.
What are the most common Microsoft Advertising mistakes to avoid?
I have watched founders burn money on every ad platform. These are the Microsoft-specific errors I see again and again:
- Importing from Google and walking away. The audience differs, so copy and bids that worked on Google often underperform here.
- Leaving search partner and audience network placements on autopilot. Check where your ads actually show and exclude placements that bring junk traffic.
- Skipping the UET tag. Without conversion tracking, you cannot tell a winning keyword from a money pit.
- Ignoring LinkedIn targeting in B2B. This is the single biggest wasted advantage on the platform.
- Writing ads for 22-year-olds. Most of the audience is 35+. Clear benefits, credibility signals and plain language beat slang and hype.
- Launching on Black Friday itself. Campaigns need a learning period, so late starts waste the most expensive days.
- Trusting Performance Max blindly. Automation helps, yet a small budget spread too thin teaches you nothing. Start with tightly controlled search campaigns first.
- Measuring clicks instead of customers. Cheap clicks feel great until you realize none of them bought anything.
What does mainstream advice about Microsoft Advertising get wrong?
Now for the provocative part. Most guides call Microsoft Advertising “a cheaper Google.” That framing makes founders treat it as a discount bin. I see it differently, and my view comes from running startups on tight budgets across Europe and from participating in programs like Microsoft for Startups.
Insight 1: Microsoft is a hypothesis lab with a discount
Cheaper clicks plus precise LinkedIn and demographic controls make this the best place I know to run small, structured experiments. I tell Fe/male Switch players that hustle means many cheap tests guided by clear hypotheses, never longer hours. Run your messaging tests here first, then carry the winners to Google, where every mistake costs more.
Insight 2: the older audience is a gift for serious products
Founders chase young audiences because startup culture glorifies them. Yet people over 35 hold budgets, sign contracts and approve purchases. If you sell B2B software, financial services, education for professionals or premium goods, Microsoft’s demographic skew works in your favor.
Insight 3: AI search changes copywriting more than bidding
My background is linguistics and pragmatics, the study of how context shapes meaning. When search results become conversational, ads compete with direct answers. An ad that reads like a clear, helpful reply to the user’s real question will win attention. Treat language as an interface: every headline should produce one specific behavior, a click from the right person.
Insight 4: women founders should claim this channel early
I often say “Women do not need more inspiration; they need infrastructure.” A low-cost ad channel with precise targeting is infrastructure. Women founders often bootstrap longer and raise smaller rounds, so cheaper customer acquisition matters even more. A few euros a day on Microsoft can validate demand before you spend months pitching investors.
Insight 5: use AI tools as your ad team, keep humans on judgment
I default to no-code and AI until I hit a hard wall. Let AI draft twenty headline variants, cluster keywords and summarize weekly reports. Keep the human decisions for yourself: which audience to bet on, what to promise, and when to stop spending. That human-in-the-loop split is how a solo founder can compete with an agency.
Frequently asked questions about Microsoft Advertising in 2026
Is Microsoft Advertising the same as Bing Ads?
Yes. Bing Ads is the former name. The platform started as MSN adCenter, became Microsoft adCenter, was renamed Bing Ads in 2012, and is now Microsoft Advertising.
Where do Microsoft ads appear?
Ads can appear on Bing, Yahoo, AOL, DuckDuckGo, Ecosia, MSN, Outlook.com, Microsoft Edge, Windows apps, Xbox, partner publisher sites and streaming platforms such as Netflix. Exact placements depend on campaign type and settings.
Is Microsoft Advertising worth it alongside Google Ads?
For most businesses with an audience over 35 or a B2B focus, yes. Lower CPCs and LinkedIn targeting make it a strong second channel, and for some niches it becomes the better first channel.
How much budget does a small business need to start?
You can start with a few euros or dollars per day. What matters more is running a focused test with conversion tracking for at least two to four weeks, so you collect enough data to make a decision.
Can I manage campaigns without the web interface?
Yes. Microsoft Advertising Editor works offline on desktop, and Microsoft offers APIs for programmatic campaign management. Microsoft’s community support also answers questions, as seen in this Microsoft Q&A thread explaining how Microsoft Advertising works.
Where can I read a beginner overview of Bing PPC?
Americaneagle published a clear overview of Microsoft Ads and Bing PPC advertising in March 2025 that works well as a starting read.
What should entrepreneurs do next with Microsoft Advertising?
The Microsoft Advertising picture for November 2026 is clear: more placements, more AI in search, more video, more retail and gaming, all sitting on an audience that is older, richer and still cheaper to reach than on Google. That discount exists because most small advertisers are not paying attention. Discounts like this close quietly, and nobody sends a warning email when they do.
Here is my recommended checklist for this week:
- Write one testable hypothesis about your best customer.
- Open or reactivate your Microsoft Advertising account and install UET.
- Import and rewrite your best Google campaign for an audience aged 35+.
- Turn on LinkedIn targeting if you sell B2B.
- Go live before November 17, 2026 to give the algorithm time before Black Friday.
- Log every result and cut what fails within two weeks.
Treat your ad budget like a strategy game. The goal is to collect information, customers and relationships faster than your competitors, and avoiding every failure is never the point. Microsoft Advertising gives you a cheaper board to play on. Start small, start this month, and let real data tell you where to go next.
People Also Ask:
How do I create and advertise on Bing Ads?
Bing Ads is now called Microsoft Advertising. To start, go to ads.microsoft.com and sign up with a Microsoft account. Next, add your business details and billing information, then build a campaign by choosing a goal, a daily budget, the search terms you want to bid on, and your ad text. You can also set up conversion tracking with a UET tag to see which clicks turn into sales or leads. If you already run Google Ads, you can import those campaigns to save setup time.
What company spent the most money on advertising?
Amazon has ranked as the world's largest advertiser in recent years, reporting more than $20 billion per year in advertising and promotional costs. Other top spenders include Procter & Gamble, Comcast, Alphabet, and Unilever. Rankings shift from year to year based on how each company reports its marketing spend.
Does Microsoft have a marketing platform?
Yes. Microsoft Advertising is the company's online pay-per-click (PPC) and digital marketing platform. Businesses can run search, shopping, display, native, video, and connected TV ads across Microsoft properties and partner sites. Microsoft also provides Microsoft Clarity, a free website analytics tool, and Dynamics 365 Customer Insights for customer data and marketing campaigns.
Is there a Bing Ads account available for sale?
Some third-party sellers advertise pre-made or "aged" Bing Ads accounts, but buying or selling accounts goes against Microsoft Advertising's terms of service. Purchased accounts are often suspended, and any money left in them can be lost. Opening your own account is free, so the safer choice is to sign up directly through Microsoft Advertising.
Is Microsoft Advertising the same as Bing Ads?
Yes. Microsoft rebranded Bing Ads as Microsoft Advertising in 2019. The new name reflects that ads now reach far beyond the Bing search engine. They also appear across the Microsoft Audience Network and partner sites. Many marketers still use the names "Bing Ads" and "Microsoft Ads" interchangeably.
Where do Microsoft Ads appear?
Search and shopping ads show on Bing, Yahoo, AOL, DuckDuckGo, and partner search sites. Display and native ads run on the Microsoft Audience Network, which covers MSN, Outlook.com, Microsoft Edge, Microsoft 365, and Microsoft Casual Games. Video and connected TV placements can also reach audiences on partner services like Netflix.
How much does Microsoft Advertising cost?
There is no fee to open an account, and no minimum spend is required. You pay each time someone clicks your ad, and you control costs by setting daily budgets and bid amounts. Cost-per-click rates tend to run lower than on Google Ads. One recent comparison put the average Microsoft Ads CPC at $2.64, versus $6.86 on Google, because fewer advertisers compete for the same searches.
Can I import Google Ads campaigns into Microsoft Advertising?
Yes. Microsoft Advertising has a built-in import tool that copies campaigns, ad groups, ads, bids, and budgets from Google Ads. You can schedule imports to run on a regular basis so both accounts stay in sync. The platform also supports imports from Meta Ads and Pinterest Ads.
Is Microsoft Advertising worth it?
For many businesses, yes, especially as a second ad platform next to Google Ads. It reaches an older, higher-income, desktop-oriented audience, often at lower click costs. Advertisers on Reddit's r/PPC community report good results for e-commerce, commodity products, B2B, and services aimed at people over 40. Search volume is smaller than Google's, so total conversions may be lower depending on your niche.
Can Microsoft Advertising target B2B audiences?
Yes. Microsoft Advertising includes LinkedIn profile targeting, so you can reach users by company, industry, and job function. This feature is unique to the platform and appeals to B2B marketers. Since many business computers run Windows with Bing and Edge set as defaults, Microsoft Ads often reach professionals searching during the workday.
FAQ on Microsoft Advertising Strategy for Startups in 2026
When should a startup switch from manual to automated bidding in Microsoft Ads?
Use manual bidding or Enhanced CPC until your UET tag records steady conversions, ideally several dozen per month. Then test Target CPA or Target ROAS in one campaign. Base your targets on real conversion history, and avoid editing bids during the learning period. Follow the Microsoft Ads automated bidding guide.
Which LinkedIn profile targeting options in Microsoft Ads lift click-through rates the most?
You can target by company, company size, industry, job title and job function across Bing, Edge and Audience Ads. Combining job function with company size narrows wasted spend fastest. Precise professional targeting can raise click-through rates by up to 16%, so begin with bid adjustments rather than exclusions. See how to leverage LinkedIn targeting in Microsoft Ads.
Do Google's antitrust troubles make Microsoft Advertising a smarter long-term bet?
Regulatory pressure on Google shows how risky it is to depend on one ad platform. Running Microsoft Ads in parallel spreads that risk and opens partner sites outside Google's reach. It also adds privacy-focused, compliance-based targeting that European founders value. Keep tests small on both platforms. Read the January 2026 Microsoft Advertising startup news.
Is Microsoft Advertising falling behind Meta in AI-powered ad personalization?
A Wall Street Journal analysis suggested Meta's AI ad systems outperform Microsoft's, partly because Microsoft relies on partners like LinkedIn for audience data. Microsoft still offers lower CPCs and stronger professional intent. Run small A/B tests on both platforms before scaling either one. Use Meta for discovery and Microsoft for high-intent search. Compare Microsoft and Meta AI ad strategies.
What gives founders an edge now that Microsoft paid search relies on platform prediction?
Bidding tricks matter less as algorithms predict who will convert. Your advantage now comes from three inputs: a clear offer, clean conversion tracking and fast creative testing. Feed the system accurate conversion values, and refresh ad assets every two to three weeks. Understand the shift to platform-led paid search.
Is Microsoft for Startups the same program as Microsoft Advertising?
No. Microsoft for Startups is a separate program that offers cloud credits and mentorship through a competitive application process. Microsoft Advertising is the paid ad platform. Founders can use both: the credits cut infrastructure costs while ads validate demand. Check eligibility rules carefully before you apply. Explore the Microsoft Advertising for Startups guide.
Which Microsoft Advertising ad format fits which campaign goal?
Use responsive search ads to capture active demand and shopping campaigns for product catalogs. Audience/native ads suit retargeting across MSN and Outlook, and video builds awareness. Each format has its own setup and targeting logic, so launch one campaign per goal instead of mixing objectives. Review Stackmatix's breakdown of Microsoft ad types.
Can Microsoft Advertising connect with Dynamics 365 or my CRM?
Yes. Microsoft Advertising integrates with Microsoft products such as Dynamics 365 and LinkedIn, so lead data can flow into your sales pipeline. Import offline conversions, such as closed deals, back into your account. Bidding then optimizes for revenue rather than form fills. Read Microsoft's Q&A on how its advertising integrates.
How can small content publishers earn money from Microsoft's ad network?
Microsoft formed its Publisher Leadership Council in February 2009, which led to Microsoft pubCenter. Today, larger publishers use Microsoft Monetize. Smaller sites should first build consistent traffic and niche authority. After that, compare ad network revenue against direct sponsorships. Read the Microsoft Advertising history on Fandom.
How does Microsoft Advertising protect brand safety on premium placements?
Microsoft promotes brand-safe platforms and access to high-spend audiences through its own properties and exclusive partners. You should still check for yourself. Review placement reports monthly, add negative keywords and apply content exclusions to audience network campaigns. Give gaming and CTV placements extra scrutiny. Explore Microsoft's brand-safe advertising solutions.
