TL;DR: Substack News November 2026: What the $1.1B Media Network Means for Your Business
Substack news, November, 2026: Substack has become a $1.1 billion media network, and you can use it to own a direct, paid line to your buyers without hiring a single engineer.
- The big shift: Substack now runs video, livestreams, group chats, a Notes social feed and Substack TV. Substack TV is a beta app for Apple TV and Google TV that launched in January 2026. Readers now find you inside the app, and email delivers your work to people who already trust you.
- The numbers you can trust: Substack has more than 5 million paid subscriptions and raised a $100 million Series C in July 2025. It charges a 10% fee on paid revenue, plus Stripe costs. Mean CEO Violetta Bonenkamp's math shows the often-quoted $7 million revenue figure is likely outdated, so leave it out of your pitch deck.
- The cost curve: Publishing is free, but the 10% cut grows as you grow. At 3,000 readers paying $15 a month, you hand Substack $54,000 a year. Compare flat-fee tools in this Substack vs Ghost breakdown before you scale.
- The playbook:
- Write a one-sentence promise.
- Connect Stripe in your own name.
- Publish free for 8 to 12 weeks.
- Post Notes 3 to 5 times a week.
- Add free, monthly and founding tiers.
- The risks: Substack faces moderation debates, has had past data breaches and carries investor pressure. Export your list monthly and keep your domain under your control.
Your subscriber list is a portable asset, and the platform still rewards newcomers. Track paid subscribers, client replies and booked calls instead of likes. Send your first issue this week while early movers still get the most attention.
Check out other fresh startup news and trends that you might like:
Beehiiv News | November, 2026 (STARTUP EDITION)
Substack news for November 2026 comes down to one blunt fact: the newsletter company that launched in 2017 as a simple way to charge for emails now behaves like a full media network. It has video, livestreams, group chats, a social feed, a TV app in beta, and a valuation above $1.1 billion. I’m Violetta Bonenkamp, better known as Mean CEO. I run several companies in parallel, including the deeptech company CADChain and the startup game Fe/male Switch, so I read every platform update through three questions: WHO owns the audience, WHO owns the money, and WHO carries the risk? This roundup answers those questions for entrepreneurs, startup founders, freelancers and business owners who are deciding whether Substack belongs in their 2027 plans.
Here is my position up front. Substack has become one of the cheapest ways for a small business to own a direct line to its buyers. It has also become one of the easiest places to waste a year chasing likes on Notes while your paid list stays flat. The difference comes from how you set it up, how you price, and whether you treat your newsletter as a business asset or a hobby diary. Let’s break it down.
What is Substack, and where does it stand in November 2026?
Substack is an email-based publishing platform. Writers and creators use it to send newsletters straight to subscribers’ inboxes, publish those same posts on a public website, and charge for premium access. The word “publication” on Substack means your whole package: email newsletter, web archive, optional podcast feed, and optional video channel. It has nothing to do with print magazines. According to Amy Suto’s plain-English breakdown of how Substack works, publishing on Substack costs nothing until you switch on paid subscriptions, and at that point Substack takes 10% of your subscription revenue.
For quick reference, here is the Substack fact sheet as of November 2026, pulled from public sources:
- Founded: 2017 in San Francisco, California, by Chris Best (CEO), Hamish McKenzie and Jairaj Sethi.
- Legal name: Substack Inc., a privately held company with no public stock.
- Funding history: Andreessen Horowitz led the 2021 round at a $650 million valuation. In July 2025, BOND and The Chernin Group led a $100 million Series C that valued Substack at about $1.1 billion, as reported by TechCrunch.
- Paid subscriptions: more than 5 million across the network, according to Substack’s official LinkedIn company page.
- Business model: free to publish, 10% cut on paid subscriptions, with card processing handled through Stripe.
- Formats: newsletters, web posts, podcasts, video, livestreams, live group chats, Notes (short social posts) and read-aloud articles.
- Newest product: Substack TV, a standalone beta app for Apple TV and Google TV announced in January 2026.
- Known criticism: content moderation policies and past security breaches involving user data, as documented on Substack’s Wikipedia entry.
Which Substack news stories matter most for founders right now?
Not every headline deserves your attention. Below are the six developments I would brief my own teams on, ranked by how much they change the math for a small business.
1. Substack TV moves your newsletter onto the living room screen
In January 2026, Substack announced Substack TV, a standalone app for Apple TV and Google TV. According to TheWrap, cited on Wikipedia, the beta lets subscribers watch creators’ video posts and livestreams on a television. Free and paid subscribers can both use it, and access depends on their subscription tier. For a consultant or B2B founder, this means a weekly video briefing can now sit next to Netflix in a client’s living room. That is a strange thought for anyone who started on Substack writing 800-word emails, and it is also a new distribution channel that costs you nothing extra.
2. The valuation jumped roughly 69% in four years
Going from $650 million in 2021 to about $1.1 billion in July 2025 is a jump of roughly 69%. That happened during years when many media startups shrank, sold or shut down. Investors are betting that paid subscriptions plus video plus social features add up to a durable network. For you, this signals that Substack has money to keep building, so the platform probably won’t disappear next quarter. It also signals that investors will expect higher returns, and higher investor expectations tend to show up later as new fees, ads, or pressure to keep creators inside the app.
3. Five million paid subscriptions prove people still pay for writing
The 5 million paid subscriptions figure is the stat I send to every founder who tells me “nobody pays for content anymore.” People pay monthly to read specific humans they trust. A freelance tax advisor, a fractional CMO or a niche industry analyst can turn that trust into recurring income. One count is subscriptions and not unique people, since one reader can pay for several publications, but the signal stays the same: paying for independent voices is now a normal consumer habit.
4. The app now looks like a social network
Check the Substack app on the Apple App Store or the Substack app on Google Play and you will see the new pitch: claim your handle, scroll a feed of notes, videos and clips, join livestreams, and hop into private group chats. Substack now calls itself “a new media app that connects you with the creators, ideas, and communities you care about most.” The word “newsletter” barely appears in that description. Founders should read this as a shift: discovery now happens inside the app, and email is becoming the delivery layer for people who already trust you.
5. The headcount data tells you about creators, not staff
Company data aggregators currently list Substack with 4,105 people and 83.9% yearly growth, spread across North America, South Asia, Northern Europe, Sub-Saharan Africa and beyond. Wikipedia lists 94 employees as of June 2022. No startup adds almost two thousand real staff in a year on a few million dollars of reported revenue. My read: thousands of writers now list Substack as their workplace on LinkedIn. That is a leading indicator of how many people treat Substack as their job, and it also tells you competition for attention inside the network is rising fast.
6. Moderation and security debates have not gone away
Substack has faced repeated criticism over its content moderation policies, and it has had security breaches involving user data. For a business owner, this has two practical consequences. First, your brand appears next to whatever else is popular on the network, so check who ranks in your category before you commit. Second, never treat any third-party platform as your only copy of your customer list. I come from the IP protection world through CADChain, and my rule stays the same everywhere: protection should be invisible and automatic, which means scheduled exports and backups you never have to remember.
What do Substack’s numbers really say once you check the math?
Here is why you should never copy stats from company databases without doing arithmetic. The Substack company data profile on Tavily lists annual revenue at $7.00 million. Wikipedia lists $9 million for 2021. Both numbers clash with the rest of the public record.
Let’s run a conservative back-of-the-envelope estimate. Take 5 million paid subscriptions and assume a low average of $5 per month after discounts and annual plans. That gives about $25 million in monthly gross creator revenue, or roughly $300 million a year. Substack’s 10% cut would then be around $30 million a year, more than four times the $7 million figure. On top of that, a $1.1 billion valuation on $7 million in revenue would mean a multiple of about 157 times revenue, which almost no serious investor accepts for a subscription business. My conclusion: the $7 million number is outdated or wrong, and you should not quote it in a pitch deck (the slide presentation you show investors).
Here are the stats I consider solid enough to plan with:
- 10% platform fee on paid subscriptions, plus Stripe card processing on top.
- 5 million+ paid subscriptions across the network.
- $1.1 billion valuation after the July 2025 Series C of $100 million.
- 94,507 followers on Substack’s LinkedIn page, a decent proxy for B2B interest.
- 2017 founding year, which makes Substack about nine years old in 2026.
- Top creators earn multiple six figures a year, as Amy Suto reports from her own two publications, including a Top 20 Business bestseller.
How much does Substack cost a business, in real euros and dollars?
Substack’s pricing looks free, and for free publications it truly is. The cost appears when you start charging. Here are three worked examples using the 10% fee, before Stripe processing.
- Freelance copywriter, 150 paid readers at $6/month: $900 monthly gross, Substack keeps $90, so $10,800 a year gross and $1,080 to Substack.
- Niche B2B analyst, 1,000 paid readers at $8/month: $8,000 monthly gross, Substack keeps $800, so $96,000 a year gross and $9,600 to Substack.
- Startup founder with a premium community, 3,000 paid readers at $15/month: $45,000 monthly gross, Substack keeps $4,500, so $540,000 a year gross and $54,000 to Substack.
Look at that last line. Once you pass a certain size, a percentage fee becomes more expensive than paying for your own stack of tools with a flat monthly price. That is why alternatives such as Memberful, Ghost or a WordPress membership setup keep showing up in comparisons, including Memberful’s comprehensive guide to Substack. My rule of thumb: Substack is cheapest when you are small and need discovery, and it gets pricier once your audience finds you on its own. Re-run this math every six months.
Why should entrepreneurs care about Substack news at all?
Most founders I mentor through Fe/male Switch rent their audience. They post on LinkedIn, Instagram or X, and an algorithm decides who sees it. A newsletter flips that relationship. As Bloomhouse Marketing’s guide to how Substack works puts it, Substack focuses on “direct relationships” where readers receive your content “straight to their inbox, free of noise or interference.”
Amy Suto sums up the ownership question in one line that every business owner should tape to their monitor: “Substack owns the platform, but you own your list.” Your subscribers, your posts and your Stripe account leave with you if you ever go. Very few social networks give you that deal. For a solo consultant or an early-stage startup, this means every subscriber you gain is a portable asset, much like a customer contract.
There is also a no-code angle I love. Substack bundles a website, email delivery, payments, podcast hosting, video and analytics into one dashboard. You need zero engineers. My operating principle is “Default to no-code until you hit a hard wall,” and Substack is one of the cleanest examples of a no-code media stack a founder can run alone on a Sunday afternoon.
How do you launch a Substack that earns money? A step-by-step guide
I design startup education as a game with real consequences, so this guide works like a quest line. Each step produces something you can measure. Skip a step and you will feel it later.
- Write a one-sentence promise. Fill in this template: “Every [frequency], [specific reader] gets [specific result].” Example: “Every Tuesday, Dutch SaaS founders get one tested pricing experiment they can copy.” Vague promises such as “thoughts on business” attract nobody.
- Claim your handle and set up the publication. Create the account, choose a title, description and theme, and grab your handle in the app so people can find you in the feed.
- Import what you already have. Substack’s import tools can pull past content from WordPress, Medium or Ghost. Upload your existing email list too, as long as those people gave you permission to email them.
- Connect Stripe in your own name. The payment account belongs to you. Use a business entity if you have one, so your income stays separate from your personal finances.
- Publish free for 8 to 12 weeks on a fixed schedule. Use the scheduling feature to queue posts. Consistency teaches readers when to expect you, and it builds the archive that converts visitors later.
- Post on Notes three to five times a week. Notes are short social posts inside the app. Share one idea, one number, or one lesson from your work. Link back to full posts.
- Turn on paid with three tiers. Keep a free tier, add a monthly paid tier, and add a founding member tier for superfans who want to pay more. Memberful’s guide describes this founder’s subscription option as a way for dedicated fans to support you at a higher price point.
- Add one richer format once text works. Pick podcast, video or livestream, and only one at first. Substack TV now gives video posts a big-screen home.
- Review your analytics weekly. Track open rate, new subscribers, free-to-paid conversion, and churn (the share of paying readers who cancel). Write down one experiment per week and its result.
- Export your list monthly. Put a recurring reminder in your calendar and store the file somewhere safe. Treat this the same way you treat backups of your company’s contracts.
- Build a bridge to your main business. Add a clear link in every post to your product, service, booking page or waitlist. The newsletter should feed revenue elsewhere too.
Example: how three different businesses could use this guide
- Freelance UX designer: a free weekly teardown of one checkout flow, a paid tier with annotated files, and a founding tier that includes a quarterly portfolio review.
- Deeptech startup founder: a build-in-public newsletter for investors, pilots and future hires, kept free, with Notes used to recruit beta testers. This is close to how I think about founder communication at CADChain.
- Local business owner, such as a specialty coffee roaster: a free story-driven newsletter about sourcing trips, with a paid tier bundling a monthly tasting livestream and early access to limited batches.
What are the most common Substack mistakes to avoid?
I have watched founders burn months on these. Each one looks harmless in week one and expensive by month six.
- Charging on day one. Paywalls with no archive and no proof convert almost nobody. Earn trust first.
- Chasing Notes likes as the goal. Likes cost readers nothing. Track email signups and paid conversions, because those are the actions with real weight.
- Writing for “everyone in business.” A narrow reader beats a broad one every time. You can widen later.
- Launching five formats at once. Newsletter, podcast, video, livestream and chat in month one is a recipe for burnout. Add formats one at a time.
- Never exporting your list. Given the platform’s history of security incidents, a monthly export is cheap insurance.
- Ignoring the fee curve. At larger revenue levels, 10% can exceed the cost of running your own tools. Re-check twice a year.
- Quoting unverified stats. As shown above, even revenue figures in company databases can be wildly off. Do the arithmetic before you cite.
- Forgetting your brand neighbourhood. Check which publications are popular in your category, since readers will judge you partly by who sits next to you.
- Disconnecting the newsletter from the business. A popular newsletter with no link to your offer is a very time-consuming hobby.
What is Mean CEO’s contrarian take on Substack in 2026?
Here are the opinions you will not read in Substack’s own marketing. Some of them will annoy creators who love the platform, and that is fine.
Substack is quietly turning into a game, and most players don’t know the rules
Feeds, likes, restacks, follower counts, livestream viewer numbers: Substack now has the full set of social game mechanics. I build games for founders, and my principle is blunt: “Gamification without skin in the game is useless.” Points that don’t connect to money, skills or relationships are noise. So set your own scoreboard. Mine for a business newsletter would be paid subscribers, replies from potential clients, and meetings booked. Ignore the rest.
Women founders should treat Substack as infrastructure
I often say “Women do not need more inspiration; they need infrastructure.” A paid newsletter is exactly that: a payment system, a distribution channel, and a portfolio of public thinking, all without asking a bank or a VC for permission. For a woman testing a consulting practice or validating a product idea, 200 paying readers is proof of demand she can show to partners or investors. It also gives her a low-risk sandbox for pricing, positioning and handling public criticism, which is precisely what we train inside Fe/male Switch.
A newsletter is the perfect asset for parallel entrepreneurs
I run ventures in parallel on purpose, because knowledge, networks and infrastructure carry over. A newsletter is the most portable asset in that system. One audience that trusts your judgment can hear about your deeptech company, your edtech game and your AI tools without you rebuilding attention from zero each time. If you plan to start more than one business in your life, start the newsletter before the second business.
Use AI as your research assistant, never as your voice
People pay for Substack writers because of a specific human perspective. I use AI agents for research, outlining and repurposing posts into Notes or video scripts, and I keep judgment, opinions and stories human. Readers can smell generic text, and generic text does not earn subscriptions. Human-in-the-loop is the only setup that works for a paid publication.
The billion-dollar valuation is your early warning system
Venture money at that scale expects big returns. Historically, platforms under that pressure change rules: fees shift, algorithms change, or new ad products appear. I’m not predicting a specific change. I’m saying the best time to secure your exit options is while the terms are friendly. Keep your list exported, your Stripe account in your name, and your domain under your control.
How does Substack compare with other publishing options?
Substack competes with several categories of tools, and the right pick depends on your stage.
- Substack: free to start, 10% fee on paid revenue, built-in discovery through the app, Notes and recommendations, plus video and Substack TV. Best for founders who need an audience from scratch.
- Membership plugins such as Memberful: designed to sit on your own website, with more control over design and branding. Better once you already have traffic.
- Self-run blogs on WordPress or Ghost: full control over SEO, design and data, more setup work, and no built-in network of readers. Substack can import from both if you want to move in.
- Medium: a reading network with its own monetization rules, where your relationship with readers runs through the platform. Substack imports from Medium too.
For funding and investor details beyond what I covered here, the Substack funding profile on Crunchbase tracks rounds and investors. Next steps: pick the option that matches your current audience size, then set a calendar date to re-evaluate.
Substack FAQ for entrepreneurs
Is Substack free to use?
Yes. Publishing, sending emails and hosting your site cost nothing. You only pay when you turn on paid subscriptions, at which point Substack takes 10% of that revenue and Stripe charges card processing fees.
Who owns Substack?
Substack Inc. is private. Its founders Chris Best, Hamish McKenzie and Jairaj Sethi hold stakes, and venture investors including Andreessen Horowitz, BOND and The Chernin Group own much of the rest.
What is Substack TV?
Substack TV is a standalone beta app for Apple TV and Google TV, announced in January 2026. It lets free and paid subscribers watch creators’ video posts and livestreams on a television, with access based on subscription tier.
Can I take my subscribers with me if I leave Substack?
Yes. Your subscriber list, your posts and your Stripe account belong to you and come with you. Export your list regularly so you are never caught off guard.
Does Substack work for B2B companies?
It works well for founder-led B2B communication, such as build-in-public updates, industry analysis and expert commentary. Many B2B companies keep the newsletter free and use it to generate leads, demo requests and hiring interest, while professional analysts often charge for premium research.
How long does it take to get paid subscribers?
There is no fixed timeline. In my experience, a founder who publishes weekly for 8 to 12 weeks, posts on Notes regularly and serves a narrow reader has enough trust and archive to test a paid tier. Measure, adjust the offer, and test again.
What should you do next with this Substack news?
The November 2026 picture is clear. Substack has grown from a paid email tool into a billion-dollar media network with more than 5 million paid subscriptions, a social app, livestreams and a TV app in beta. For entrepreneurs, that creates a rare window: discovery is still generous, the fee only applies when you earn, and you keep ownership of your list. The same growth also brings more competition for attention, more investor pressure, and platform risks you should plan around.
Here is your short action list for this month:
- Write your one-sentence promise today and test it on five potential readers.
- Set up your publication, connect Stripe in your own name, and import any existing list.
- Commit to 12 weeks of weekly posts plus regular Notes before you judge results.
- Choose your scoreboard: paid subscribers, client replies and booked calls, never likes alone.
- Calendar a monthly export and a six-month fee review.
As I tell every founder in Fe/male Switch, “Education must be experiential and slightly uncomfortable.” Reading about newsletters teaches you very little. Publishing one to strangers, putting a price on it and watching what happens teaches you everything. Start this week, while the platform still rewards newcomers, and let your first 100 subscribers show you what your business should become next.
People Also Ask:
What do people use Substack for?
People use Substack to publish newsletters, blogs, podcasts, and videos that go straight to subscribers' inboxes and the Substack app. Writers, journalists, academics, coaches, artists, and public figures use it to build a direct relationship with readers and earn money through paid subscriptions. Readers use it to follow independent voices, read long-form writing, join comment threads, and find new creators through Notes and writer recommendations.
Is Substack free to use?
Yes. Creating a publication and sending free newsletters costs nothing. Substack only earns money when a creator turns on paid subscriptions, at which point it takes a 10% cut of subscription revenue. Stripe also charges card processing fees on each payment. Readers can subscribe to free publications at no cost and pay only for the premium newsletters they choose to support.
Why are people leaving Substack?
Some creators have left over Substack's content moderation approach, which drew heavy criticism in late 2023 and early 2024 when the company was accused of hosting and profiting from extremist publications. Others leave because the 10% revenue cut grows expensive as a newsletter earns more, while rivals like Ghost and Beehiiv charge flat monthly fees. A desire for more design control, custom features, and full independence from any single company also pushes some writers to switch.
What is the downside of Substack?
The biggest downside for successful writers is the 10% fee on paid subscriptions, which can add up to thousands of dollars a year. Design and customization choices are limited compared to self-hosted tools, so most publications look alike. Growth still depends heavily on your own promotion, and some people dislike being tied to a company whose moderation policies have sparked public controversy.
Is Substack an app?
Yes. Substack has a mobile app for iPhone and Android as well as a full website. In the app, readers can read posts, listen to podcasts, watch videos, browse Notes, join chats, and manage subscriptions in one place. Creators can also write, publish, and go live from the app.
What is Substack vs Medium?
Substack is built around newsletters, where each writer runs their own publication, sets their own subscription price, and owns their email list. Medium is a single shared blogging site where writers earn through the Medium Partner Program based on how much paying members read their work. On Substack, the relationship is between the reader and the writer. On Medium, readers pay Medium for access to everything, and payouts depend on the platform's formula.
What is a founding member on Substack?
A founding member is a subscriber who chooses the highest paid tier of a Substack publication. The writer sets the founding member price, which is higher than a standard paid subscription. People pick this tier to show extra support, and some writers add perks such as personal thank-yous, exclusive content, or early access.
What is a Substack newsletter?
A Substack newsletter is a publication hosted on Substack that delivers posts to subscribers by email and also lives on a web page and in the app. Each newsletter has its own home, such as yourname.substack.com, along with an archive of past posts. Writers can mark individual posts as free or paid, and newsletters can include text, audio, video, and discussion threads.
Is Substack safe?
Substack is safe for reading and subscribing. Payments run through Stripe, so creators never see your card details. Because moderation is lighter than on many social networks, readers may come across controversial or adult material. Australia's eSafety Commissioner lists Substack in its online safety guide, and the site includes tools to block users, report content, and control privacy settings. Parents should check the age requirements in Substack's terms before letting younger users join.
Who founded Substack and when?
Substack was founded in 2017 in San Francisco by Chris Best, Hamish McKenzie, and Jairaj Sethi. It started as a paid newsletter service and has since grown into a full publishing and subscription business. It now supports podcasts, video, live streams, chats, and a short-form social feed called Notes.
FAQ on Substack News and Newsletter Strategy for Founders in 2026
At what monthly revenue does Substack's 10% fee cost more than Ghost?
Substack's 10% cut equals Ghost Publisher's $29 monthly plan at about $290 per month in paid subscriptions. Above that point Substack becomes steadily more expensive. At $5,000 in monthly revenue, its fee is roughly 17 times Ghost's. Calculate your breakeven before your paid list reaches a few hundred readers. Compare Ghost alternatives and their fee structures
How can I make my Substack posts rank better on Google?
Substack offers limited SEO controls, so post structure does most of the work. Build each post around one searchable question and answer it in the first paragraph. Use descriptive headings and interlink related posts into topic clusters. Connect a custom domain so search authority builds on an address you control. Read the SEO for Startups guide
How do I move off Substack without losing search traffic?
Keep your custom domain and redirect every old post URL to its new location with 301 redirects. Submit a fresh sitemap to Google Search Console and monitor indexing for several weeks. Migrate subscribers and paid Stripe customers before announcing the move to readers, so nobody falls through the gap. Follow the Substack migration checklist
Is Beehiiv a better choice than Substack for ad-funded newsletters?
Often, yes. Beehiiv bundles an ad network, referral programs, segmentation and automations, which suits founders who earn from sponsorships rather than subscriptions. Substack is the better fit when you start with no audience and need built-in discovery through Notes. Many founders start on Substack and reassess once paid income becomes significant. See the Beehiiv vs Substack breakdown
Should I disclose AI use in a paid Substack newsletter?
Yes, because disclosure protects the trust that paying readers are buying. State briefly where AI helped, such as transcription, translation or outlining. Confirm that a human checked every fact and citation. Never publish AI-generated claims, quotes or statistics that you have not verified against an original source. Explore responsible AI workflows for Substack creators
Which business assets should stay off Substack entirely?
Keep your company website, CRM, full content archive, brand files and domain outside the platform. Substack works well as a growth channel, but your sales pipeline and customer records belong in systems you control. That way a policy change or outage never interrupts your revenue or client relationships. Learn why founders should limit Substack platform dependence
Can Substack connect to Google Analytics or Zapier?
Yes. Substack supports Google Analytics tracking and Zapier integrations. You can push new subscribers into a CRM, trigger welcome sequences in other tools, or log signups in a spreadsheet. Set these connections up early, because reconstructing later where your best readers came from is nearly impossible. Explore Substack's third-party integrations in Memberful's guide
Should a business newsletter enable comments on Substack?
Enable comments when you want feedback, product ideas or community signals. Disable them for investor updates or sensitive client topics. Substack lets you switch comments on or off, and subscribers can also reply directly by email. Those private replies often reveal buying intent better than public comments do. See how Substack's community settings work
Can Substack's moderation controversies affect brand sponsorships?
They can, because some advertisers and partners judge a publication partly by the platform it sits on. If you plan to sell sponsorships, prepare a short brand-safety note describing your editorial standards. Publish on a custom domain, and host your media kit on your own website rather than on Substack. Review Substack's moderation history on Wikipedia
When should a B2B company pick Substack over email marketing software?
Choose Substack when your goal is founder-led thought leadership, audience discovery and simple paid tiers. Choose an email suite such as HubSpot, Kit or MailerLite when you need lead scoring, behavior-based automations, segmented nurture flows and deep CRM syncing. Those features matter most for sales-driven funnels with long buying cycles.
