Wearable Technology News | November, 2026 (STARTUP EDITION)

TL;DR: Wearable Technology News, November 2026: Where Founders Can Win

Table of Contents

Wearable Technology news, November, 2026 points you to one clear opening: build software on top of Meta glasses, Apple Watch and Oura Ring instead of building your own hardware. The giants fight over devices, but the data and service layer on top stays open for small, fast teams.

Hardware belongs to the giants. Wearables attract under 1% of venture funding. Software built on devices people already own is far easier to fund than a new ring.
Smart rings sit behind a patent wall. Oura used patents to stall rival Ultrahuman and demand royalties from others. Samsung may not even ship a Galaxy Ring 2.
The subscription is the business. Google's $99 Fitbit Air feeds a $99-a-year AI health plan. WHOOP bundles its band into a membership.
Prediction beats reporting. Users want "skip the hard workout today," not a chart of last night's sleep.
Open niches: vertical apps for shift nurses, perimenopause and outdoor crews, plus multi-device data aggregation, hands-free glasses workflows for frontline jobs, accessibility tools and privacy consent tooling.

Violetta Bonenkamp, founder of CADChain and Fe/male Switch, writes as Mean CEO and lays out an 8-step playbook:

Start with one person and one daily problem.
Use the device that person already wears.
Test with no-code tools first.
Buy unified data APIs, because hand-built connections can take up to 12 months.
Document your IP before you scale.

If you want to match a device to your own work habits first, read our guide to wearable tech trends for founders. Privacy can also become a selling point, as shown in our coverage of on-device AI for startups.

The window stays open only until Apple, Google and Samsung copy the profitable niches. Your cheapest moment to interview ten wearers and charge for a small pilot is this month.

Check out other fresh startup news and trends that you might like:

Canva vs Adobe Express

When your wearable startup’s smartwatch logs 10,000 steps, but every single one was pacing outside the investor meeting. Unsplash

Wearable Technology news for November 2026 comes down to one uncomfortable truth for founders: the devices on our wrists, fingers and faces have become the most personal computers ever sold, and the biggest companies on the planet are fighting over them. Meta wants your glasses to become the interface for AI. Apple wants the Apple Watch to stay the default health hub for iPhone owners. Oura wants your ring finger, and it has shown it will use patents to keep it. Somewhere between these giants sits a gap where small, fast teams can build real businesses.

I am Violetta Bonenkamp, also known as Mean CEO. I run CADChain, a deeptech company working on IP protection for CAD and 3D data, and Fe/male Switch, a game-based startup incubator for women. I have spent more than 20 years working across Europe and beyond, and I look at wearables through three lenses at once: intellectual property, behaviour design and startup economics. This roundup is written for entrepreneurs, startup founders, freelancers and business owners who want to know where the money is, where the traps are, and what to build in the next 12 months.

Let’s break it down. You will get the state of play for smart glasses, smartwatches and smart rings, the revenue models that actually work, a step-by-step build guide, the mistakes I see founders make over and over, and my own predictions for 2027.

What is happening in wearable technology in November 2026?

Wearable technology means any computing device worn on the body: smartwatches, fitness bands, smart rings, smart glasses, earbuds, pendants, clip-ons, skin patches and even contact lenses. The category used to be a sleepy corner of consumer electronics. In 2026 it sits right in the middle of the AI race, because a device you wear all day collects the one thing AI models lack: continuous personal context.

Here are the headlines founders should track this month:

Smart rings are the fastest-growing wearable category of 2026. The Oura Ring pioneered the space and Samsung’s Galaxy Ring brought mainstream attention, with rumored Apple and Meta rings still hanging over the market.
Standalone apps are becoming the norm. Watch apps increasingly run fully on the wrist, installed from the on-watch app store, even without a phone connection.
AI health intelligence moved from premium to expected. Users want their wearable to PREDICT, and a simple report of yesterday’s steps no longer impresses anyone.
Meta keeps shipping glasses. Ray-Ban Meta (Gen 2), Oakley Meta HSTN, Oakley Meta Vanguard and the Meta Ray-Ban Display all point to one bet: glasses as the interface for AI.
Google repriced health tracking. The $99 Fitbit Air works partly as an entry ticket into a $99-a-year AI health subscription.
Venture money is flowing into odd niches. Smart contact lenses, sweat biomarker patches and even collars for cows are getting funded.

My read: the HARDWARE war belongs to trillion-dollar companies. The SOFTWARE, data and service layer on top of that hardware is still wide open, and that is where most startups should play.

Which wearable devices matter most for startups right now?

You cannot build for every device at once, so pick your battlefield with care. Here is how I see the five device families that matter in late 2026, along with what each one means for a founder looking to build on top.

Meta smart glasses: the AI interface bet

Meta released three pairs of smart glasses in 2025, and Android Central’s 2025 wearables report card gave smart glasses an A grade, the highest of any category. Ray-Ban Meta (Gen 2) added extra battery hours and 3K video, and the Meta Ray-Ban Display brought a small in-lens screen. The glasses combine cameras, open-ear speakers, microphones and a voice assistant, so you can send texts hands-free, capture photos and ask questions about what you see.

For startups, glasses open a new category of “see what I see” software: visual assistance for field technicians, live coaching for retail staff, accessibility tools for people with low vision, hands-free documentation for nurses and inspectors. Meta also opened early developer access to its glasses through a device access toolkit, so third-party camera and audio use cases are slowly becoming possible. Watch the privacy angle closely. When NBC’s TODAY reporter wore Ray-Ban Meta glasses for a day, the first thing he had to say to a friend at coffee was “You are being recorded.” That sentence is a product design problem waiting for a solution.

Apple Watch: the default health hub for iPhone owners

The Apple Watch Ultra 3 sits at the top of the smartwatch pile with advanced health tracking, satellite tools and up to 72 hours of battery. For developers, the important asset is HealthKit, Apple’s on-device health data store, which lets apps read and write data (with user permission) such as heart rate, sleep, workouts and more. Many users already pair the Apple Watch for daytime activity with an Oura Ring for overnight sleep and recovery, so your app does not need to pick one device if you read from HealthKit.

The opportunity here sits in vertical apps. Apple will never build a perfect app for pregnant athletes, shift-working nurses, menopausal founders or construction crews in extreme heat. You can.

Oura Ring: the smart ring that also plays legal hardball

Oura is the reason wearables look exciting to investors again. According to Crunchbase News on wearables startup funding, the category reliably attracts less than 1% of all venture funding in a given year, and the recent spike comes largely from a single company: Oura. The Oura Ring 4 tracks heart rate, HRV (heart rate variability, a measure of the variation in time between heartbeats, often used as a recovery signal), body temperature trends, activity and sleep, with up to 8 days of battery.

Here is the part most founders skip. Android Central reported that Oura made record profits in 2025 and used its patents to scuttle its biggest rival, Ultrahuman, and demand royalties from the rest. Smart rings got a C grade for 2025 partly because of that legal pressure, and rumors suggest Samsung may not ship a Galaxy Ring 2. As someone who runs an IP company, I find this the most important wearable story of the past 18 months. More on that below.

WHOOP and Fitbit Air: the subscription-first trackers

WHOOP 5.0 puts the sensor inside a yearly membership, so the customer pays for software and gets the hardware as part of the deal. Google’s Fitbit Air is a screenless tracker at $99 that feeds a $99-a-year AI health subscription. Both products send the same message: the band is the bait, the subscription is the business.

Samsung Galaxy Ring and Galaxy Watch8 Classic: the ecosystem play

Samsung lets Galaxy Ring owners access their Samsung Health data without any subscription. The ring makes Samsung Health, Galaxy phones and the wider ecosystem stickier, so Samsung does not need the ring itself to earn much. The Galaxy Watch8 Classic leans on AI health coaching for Android users. For you as a founder, Samsung Health and Google Health Connect are the Android-side doors into user data, just as HealthKit is on iPhone.

What do the numbers say about the wearables market?

Numbers keep founders honest, so here is the data I would put in any pitch deck (meaning the investor presentation, before anyone asks) about wearables right now:

Under 1%: share of all venture funding that wearables attract in a typical year, per Crunchbase data.
$250 million: the round raised by Xpanceo, a Dubai-based smart contact lens startup, at a $1.35 billion valuation. The company was four years old at the time.
$300+ billion: the size the wearables industry could reach by 2035, as cited in NBC TODAY’s 2026 segment on AI wearables.
2.5 million to 3.5 million: IDC analyst Jitesh Ubrani’s cautious forecast for smart glasses sales growth in 2025. Glasses then outperformed that pessimism.
Up to 12 months: how long teams can spend supporting just 3 to 5 popular devices when they build each vendor connection by hand, according to Momentum’s guide to wearable data use cases.
$500 to $5,000 per month: what proprietary wearable data platforms can charge, plus per-user fees that grow as you grow.
$99 + $99: Google’s Fitbit Air pricing logic, a cheap device plus a yearly AI health subscription.

The shocking part is the gap between the first and third numbers. A market heading toward hundreds of billions gets less than one cent of every venture dollar. That mismatch tells me investors still fear hardware, and it tells me that software-only startups riding on existing devices look far more fundable than anyone building their own ring from scratch.

How do wearable technology companies actually make money?

The smartest framing I have read this year comes from New Market Pitch’s breakdown of wearable business models. The useful question is what keeps producing revenue after somebody starts wearing the device. Wearable companies earn money from six things:

Devices. Garmin sells an expensive watch once and earns strong margins on the hardware.
Software access. Oura sells the ring and then charges for a membership.
Replacement sensors. Dexcom and Abbott sell CGMs (continuous glucose monitors) that physically need replacing every few days or weeks.
Healthcare use. Devices and data paid for by clinics, insurers or health systems.
Broader ecosystems. Apple and Samsung make wearables worthwhile because they lock people into phones, services and accounts.
Enterprise access. Companies pay for fleets of devices, dashboards and data access for employees or patients.

Here is why this matters for you. Oura and WHOOP need their wearable economics to support the entire company. Apple, Google and Samsung can give features away because they earn money elsewhere in the customer relationship. A standalone hardware startup cannot match that. A software startup can, because it borrows the giant’s hardware and charges for a specific outcome the giant ignores.

My rule from running parallel ventures: pick the revenue model before you pick the device. If you cannot name your repeat economic event (a monthly subscription, a sensor refill, an employer contract, a clinic reimbursement), you do not have a business yet. You have a demo.

Where can startups build on top of Meta glasses, Apple Watch and Oura Ring?

This is the list I would hand any founder in my Fe/male Switch incubator who asked me where to start. Each idea uses existing hardware, so you skip the factory, the certification nightmare and the patent minefield.

Vertical companion apps. Build the app Apple and Oura will never build: recovery coaching for shift workers, fertility and cycle insights for women in perimenopause, heat stress alerts for outdoor crews. Agencies like Frenchy Digital’s wearable app development guide describe cross-platform React Native companion apps that connect Apple Watch, Galaxy Watch, Fitbit, Oura and custom BLE (Bluetooth Low Energy) devices.
Multi-device data aggregation. Users mix devices: Apple Watch by day, Oura by night, Garmin plus a CGM for training. A layer that normalizes all that data saves other startups up to a year of engineering work.
Glasses-first workflows for frontline jobs. Hands-free checklists, visual inspections, step-by-step repair guidance, inventory counting. Frontline workers have their hands full, which is exactly why glasses make sense for them.
Accessibility tools. Visual description, text reading and navigation help for blind and low-vision users through camera-equipped glasses.
Corporate wellness with real outcomes. Sleep and stress programs for teams, priced per employer seat, with privacy built in so managers never see individual data.
Clinical and remote patient monitoring. Post-surgery recovery tracking, chronic condition check-ins, clinical trial data capture using consumer devices patients already own.
AI coaching that predicts. Users expect forecasts now. “Your HRV trend suggests you are getting sick, skip the hard workout” beats “You slept 6 hours.”
Niche sensors with a strong reason to exist. Epicore Biosystems tracks biomarkers in sweat to measure hydration, nutrition and stress. Niche hardware can win when the giants have no reason to follow you.
Agriculture and animal wearables. Crunchbase literally lists cow collars among funded wearables. Livestock health monitoring is unglamorous, which keeps competition low.
Privacy and consent tooling. Recording indicators, consent logs, data deletion workflows and compliance layers for glasses and health data. Nobody loves building this, so somebody can own it.

Notice what is missing from this list: building your own smart ring. That path now runs through a patent war zone, and you need deep pockets and lawyers on retainer before you even get to manufacturing.

How do you build a wearable-based startup step by step?

I treat every startup as a strategic game where the goal is to collect information, assets and relationships faster than competitors. Here is the playbook I would follow in November 2026 for a wearable software startup.

Step 1: Pick one person with one daily problem

Start with a human, never a device. Write down who wears the device, when, and what goes wrong in their day. “Night-shift nurses who cannot tell whether they recovered enough to drive home safely” is a real starting point. “People who care about health” is wishful thinking with a logo.

Step 2: Choose the device your user already owns

Ask ten target users what they wear. If eight have Apple Watches, start with HealthKit. If they are runners, Garmin matters. If they care about sleep, Oura is likely. Never force a customer to buy hardware to try your product in the first months.

Step 3: Test with no-code before writing a single line of custom code

My operating principle is simple: “Default to no-code until you hit a hard wall.” I built Fe/male Switch, a full role-playing startup game and incubator, entirely with no-code tools. For wearables, you can export health data, pipe it through automation tools into a spreadsheet, run it past an AI model, and send insights by email or messaging app. It looks ugly. It tells you within weeks whether anybody cares.

Step 4: Buy the data plumbing instead of building it

Every vendor speaks a different dialect. Garmin uses OAuth 1.0 (an older authorization standard), Polar and Fitbit use OAuth 2.0, Apple uses HealthKit permissions, and each returns sleep data in its own format. Use a unified wearable data API or aggregator early, and compare pricing carefully because some platforms charge $500 to $5,000 per month with per-user fees.

Step 5: Design for prediction and action

Dashboards die. Nudges that change behaviour survive. Every screen should answer one question: what should the wearer DO today? This is where my background in behaviour design and game economies helps. Reward the actions that improve outcomes, such as going to bed earlier or taking a rest day, and ignore vanity metrics like app opens.

Step 6: Make privacy invisible and automatic

Health data and camera data carry legal weight, especially in Europe under GDPR (the General Data Protection Regulation), where health data counts as a special category. Build consent, data minimization, deletion and access logs into the product from day one. My principle at CADChain applies here too: “Protection and compliance should be invisible.” Users should do the right thing automatically without reading a legal manual.

Step 7: Lock in your repeat revenue event

Pick from the six revenue models above. For most software startups, the strongest options are a consumer subscription, an employer seat license, or a clinic contract. Test pricing early with real money, even if it is a pre-order or a paid pilot.

Step 8: Protect your own IP before you scale

Document your algorithms, data models and unique methods. File trademarks early. If you touch hardware at all, run a freedom-to-operate check (a legal review of whether your product infringes existing patents) before you spend on tooling. The Oura story proves that one patent portfolio can wipe out a well-funded competitor.

What are the most common mistakes wearable startups make?

I have watched dozens of founders burn money in hardware-adjacent markets. These are the mistakes that show up again and again:

Building hardware first. Founders fall in love with a ring or a pendant before proving that anybody wants the insight it produces. Hardware multiplies every mistake by the cost of a production run.
Ignoring the patent minefield. Smart rings are the clearest warning. Oura sued and demanded royalties, and even Samsung reportedly hesitates on a second ring.
Competing head-on with a free feature. If Samsung gives ring data away for free and Google bundles coaching into a $99 plan, your generic sleep score app is dead on arrival.
Reporting instead of predicting. A chart of last night’s sleep is a commodity. A clear recommendation for today is a product.
Treating privacy as a later problem. A single headline about leaked health data or covert glasses recording can end a young company.
Supporting too many devices too early. Each vendor connection costs engineering months. Start with the one or two devices your users already wear.
Gamifying without consequences. Badges for step counts stop working within weeks. In my words: “Gamification without skin in the game is useless.” Tie rewards to real outcomes like better recovery, a discount on insurance, or a coach session.
Betting on a device that may disappear. Humane’s AI Pin made headlines and then shut down when HP bought the company’s assets in early 2025. Build on devices with staying power or keep your product device-agnostic.

Why will patents decide the smart ring market?

This is my most provocative take, and it comes straight from my day job. At CADChain we build IP protection into engineering and CAD workflows, because I have seen too many hardware teams treat patents as paperwork. Oura treated patents as a weapon, and it worked. Android Central summed it up: Oura kept users happy with new features, posted record profits, and used patents to stall its biggest rival while demanding royalties from others.

What does that mean for you? First, the smart ring hardware market may stay concentrated, which makes the Oura platform more attractive to build on, since its user base grows while rivals hesitate. Second, any founder designing a new form factor (a pendant, an earring, a clip, a patch) must budget for IP strategy from the first sketch. Third, software founders should file their own protection around unique methods, because large players will copy anything that works.

My advice to hardware founders is blunt: if your design files are not traceable and your inventions are not documented, you are building a gift for your competitors’ lawyers. Engineers should not need to become IP experts, so put the protection inside the tools they already use.

What opportunities exist for women founders in wearable tech?

Women’s health has long been an afterthought in consumer tech, even though temperature tracking from rings and watches can support cycle and fertility insights. Perimenopause, menopause, pregnancy recovery and hormonal health remain underserved by generic fitness apps built around male athletes. That gap is a business, and women founders often understand it from lived experience.

I repeat this line to every cohort at Fe/male Switch: “Women do not need more inspiration; they need infrastructure.” For wearables, infrastructure means no-code data pipelines, ready-made legal templates for health data consent, pricing experiments and access to pilot customers. A solo founder with an AI assistant, an Oura or Apple Watch data connection and a sharp niche can now test a women’s health service in weeks, at a fraction of what it cost five years ago.

What does Mean CEO predict for wearables in 2027?

These are my opinions, informed by the data above and by two decades of watching technology cycles in Europe. Use them as hypotheses to test, never as gospel.

Subscriptions win, hardware margins shrink. More brands will copy the Fitbit Air logic: cheap sensor, paid AI coaching. Startups that sell outcomes will benefit from cheaper hardware in users’ hands.
Glasses become the work tool before the fashion item. I expect frontline and enterprise use cases to prove value faster than consumer social features, because a technician saving 20 minutes per job pays for the glasses in a week.
Privacy becomes a selling point. The first company to make camera glasses feel safe for bystanders will gain a real edge. Visible indicators, automatic face blurring and clear consent flows will turn into product features people pay for.
Multi-device households become the norm. Watch plus ring plus glasses means more demand for aggregation layers that make sense of it all.
Health systems start paying. Remote monitoring with consumer devices will move from pilots to contracts in more European and US markets, slowly, through reimbursement codes and employer programs.
The next big funding rounds go to odd niches. Xpanceo’s $1.35 billion valuation for smart contact lenses shows that investors reward bold bets in places the giants have not reached yet.

Here is the FOMO part, said plainly. The window where a small team can own a vertical on top of Apple Watch, Oura or Meta glasses stays open only until the platform owners notice the vertical is profitable. Apple, Google and Samsung keep absorbing popular third-party features into their own apps. If you have an idea, the cheapest moment to test it is now, while the platforms still need developers more than developers need them.

Frequently asked questions about wearable technology for startups

Can a startup build an app for the Oura Ring?

Yes. Oura offers an API for authorized data access, and many users also sync Oura data into Apple Health or Google Health Connect, which gives a second route. Companion app developers already build cross-platform apps that read from Oura alongside Apple Watch, Galaxy Watch and Fitbit.

Which wearable is best to build on in 2026?

The best wearable is the one your target customer already wears. Apple Watch through HealthKit gives the widest reach among iPhone users, Oura dominates sleep-focused audiences, Garmin rules endurance sports, and Meta glasses suit hands-free and visual use cases.

Is it a good idea to build my own wearable hardware?

Only if you have a sensor or form factor the giants cannot easily copy, a clear patent strategy and enough funding to survive long hardware cycles. Epicore Biosystems with sweat biomarkers and Xpanceo with smart contact lenses are examples of hardware niches with defensible depth.

How long does it take to connect an app to multiple wearables?

Building each connection by hand can take up to 12 months for just 3 to 5 popular devices. Unified wearable data APIs cut that time down, though they come with monthly and per-user costs you need to model early.

What is the most profitable wearable business model?

There is no single winner. Garmin earns strong hardware margins, Oura and WHOOP rely on memberships, Dexcom and Abbott sell replaceable sensors, and Apple and Samsung earn through ecosystems. For software startups, recurring subscriptions and employer or clinic contracts tend to be the most sustainable.

What should founders do next?

The Wearable Technology news of November 2026 paints a clear picture. Giants own the hardware. Smart rings grow fast but sit behind a wall of patents. Glasses are winning their grades and becoming the AI interface Meta wants. Users now expect predictions from their devices, and subscriptions have become the default way to get paid. In that picture, a small startup with a narrow audience and a sharp outcome has more room than at any point in the past decade.

Next steps for this month:

Interview ten people in one niche and write down which devices they wear.
Pick one device and one data source, such as HealthKit or the Oura API.
Build a no-code test that turns their data into one daily recommendation.
Charge for it, even a small amount, within the first 30 days.
Write your privacy and IP plan on one page before you write custom code.

Treat this like a game with real stakes. Collect information faster than the giants, protect what you learn, and build on their hardware while they fight each other over it. As I tell every founder who joins my programs, “Education must be experiential and slightly uncomfortable.” So is building a wearable startup, and that discomfort is exactly where the opportunity hides.

FAQ on Building Startups on Wearable Technology in 2026

How does on-device AI change what startups can build for wearables?

Running models locally on the watch, ring or phone cuts server bills, keeps sensitive health data off your cloud, and lets coaching work offline. Start with one narrow local helper, such as a recovery nudge, and send only anonymized aggregates to your server. Explore on-device AI trends for startups

Should a smart glasses app rely on a single AI model?

No. Innovative Eyewear's Lucyd glasses let users switch between Claude and ChatGPT while keeping conversation context, and that pattern is worth copying. Build a model-agnostic layer, compare cost and accuracy for each task, and keep human approval for financial or customer-facing actions. See how Lucyd smart glasses added Claude

How do you write AI prompts that turn wearable data into reliable advice?

Give the model personal baselines instead of raw daily numbers, so a 45 ms HRV is judged against that user's 30-day average. Ask for one action, a confidence level and a reason. Forbid diagnoses, and check outputs weekly against real outcomes and user feedback. Master prompting for startups

When does a wellness wearable app become a regulated medical device?

An app that diagnoses, treats or predicts a specific disease may be classified as medical device software under EU MDR or FDA rules. Keep consumer claims within general wellness, such as sleep or stress guidance, until you can budget for clinical validation, quality management and certification.

Are AI conversation-recording wearables like Amazon Bee useful for business teams?

Amazon's $50 Bee turns conversations into topic-based summaries and follow-up nudges, which helps founders juggling many meetings. It lacks speaker labels and original audio playback, so keep a professional transcriber for interviews or legal calls. Always tell participants when you are recording. Read the hands-on Amazon Bee wearable review

How can founders turn perimenopause and hormonal health wearables into a business?

Dublin-based Peri launched a perimenopause wearable that tracks biometric markers to help women manage hot flashes and sleep disruption, and it is building a large research dataset along the way. Founders can pair symptom logging with ring or watch temperature data, then serve clinics, employers or researchers with explicit user consent. Discover the Peri perimenopause wearable

How should founders use wearables themselves to test product ideas?

Wear the device your target users wear and treat its data as a 14-day experiment rather than an identity score. Track one bottleneck, such as sleep or notification overload, change one habit, and note every friction point. Those notes become product hypotheses and credible openers for customer conversations. Get the founder guide to wearable tech trends

What role do earbuds and hearables play for wearable startups?

Many people wear earbuds for hours every day, and features like AirPods live translation show they can host serious AI. Startups can build voice-first coaching, language learning, meeting assistants or hearing-health tools without building hardware. Design for short audio prompts instead of screens, and respect battery limits. Read Crunchbase on wearables startup funding

How does battery life affect wearable app design?

Battery life varies widely. Oura Ring 4 lasts up to eight days, Fitbit Air about a week, Apple Watch Ultra 3 up to 72 hours, and Meta glasses only several hours. Batch your syncs, avoid constant sensor polling, and move heavy processing to the paired phone. Compare 2026 wearable battery life and features

What do enterprise buyers expect from wearable software?

Enterprise buyers expect single sign-on, role-based dashboards, aggregated rather than individual employee data, audit logs, and integrations with HR, EHR or field-service software. Offer a paid pilot with clear success metrics, such as fewer incidents or faster inspections, before you negotiate fleet pricing. Read the wearable app development guide for enterprises

Violetta Bonenkamp

Violetta Bonenkamp, also known as Mean CEO, is a female entrepreneur and an experienced startup founder, bootstrapping her startups. She has an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 10 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely. Constantly learning new things, like AI, SEO, zero code, code, etc. and scaling her businesses through smart systems.