TL;DR: Analyze Long-Term Trends with Google Search Console’s New Weekly and Monthly Views
Google Search Console’s December 2025 update adds weekly and monthly views to Performance reports, enabling entrepreneurs and SEO professionals to better analyze long-term traffic trends.
• Weekly view aggregates 7 days of data for smoother week-over-week analysis.
• Monthly view compiles an entire month for clear, actionable insights on progression.
• Applies to Search, Google News, and Discover, aiding content strategy and stakeholder reporting without daily fluctuation distractions.
To activate, simply toggle the view dropdown in your Performance report. Start using these views to craft smarter growth strategies for your business today!
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Introducing Weekly and Monthly Views in Google Search Console
The latest update to Google Search Console, rolled out in December 2025, has introduced an exciting new feature: weekly and monthly views in the Performance report. This change marks a significant shift in how entrepreneurs, SEO professionals, and digital marketers analyze their website’s data. The update smooths out daily fluctuations, helping users gain clearer insights into long-term traffic trends on Google Search, Google News, and Discover.
As someone who has spent over two decades building businesses and navigating the complexities of website analytics, I recognize how game-changing this update is. Sifting through daily swings often distracts from the bigger picture, but not anymore. Let’s break down what this change entails and how you can leverage it for sustained growth.
What Are Weekly and Monthly Views in Google Search Console?
Prior to this update, Google Search Console only displayed daily data, which was helpful for microanalysis but often created confusion for those trying to track larger trends. Now, weekly and monthly views aggregate your website’s performance data to give you a more holistic view of your growth trajectory. These views are especially beneficial for entrepreneurs who want to focus on progress over months rather than being bogged down by short-term anomalies.
- Weekly View: Combines seven days of data to create a summarized view for smoother comparisons.
- Monthly View: Aggregates entire months’ worth of data, offering a comprehensive look at long-term trends.
This functionality applies to three major areas within Search Console:
- Search Results: Insights into organic Google search performance.
- Google News: Data showcasing how your content performs on Google’s News platform.
- Discover: Performance visibility in Google Discover which adds additional value to driving traffic from trending topics.
Why Entrepreneurs Should Care About Weekly and Monthly Views
This update has raised eyebrows in the SEO community, but for entrepreneurs, its benefits are particularly noteworthy. As someone who has built startups across multiple sectors, I see weekly and monthly views as a strategic tool for better decision-making when it comes to website traffic management.
- Simplified Trend Analysis: These views allow clearer identification of growth trends without the noise of daily fluctuations caused by seasonality or algorithm updates.
- Enhanced Reporting: Instead of presenting clients or stakeholders with chaotic daily data, you can now showcase polished weekly/monthly traffic reports to emphasize sustained progress.
- Improved Strategy Alignment: Planning content and campaigns becomes easier when you can measure success based on stable summaries rather than sporadic spikes.
To put it simply, instead of panicking over a sudden drop or spike in daily data, you can rely on aggregated views to confidently plan forward. This long-term visibility is essential in today’s competitive online landscape.
How to Activate Weekly and Monthly Views in Search Console
Implementing this new feature is simple, Google designed it with usability in mind. It’s accessible from the dropdown menu in your Performance chart area. Here’s a quick guide to activating weekly and monthly views:
- Log in to your Google Search Console account.
- Go to the Performance Report for your desired property.
- At the top-right corner of the performance chart, click the dropdown menu currently labeled “Daily.”
- Select either Weekly or Monthly.
- Observe how the graph updates to reveal aggregated data over the chosen time frame.
Exporting this data is just as straightforward. Once aggregated, click the export button, and your file will align with the selected view’s format, allowing for easier reporting in external tools.
Common Mistakes to Avoid When Using Aggregated Views
Although weekly and monthly views are great tools for analyzing trends, there are pitfalls you should watch out for:
- Ignoring Seasonal Trends: Don’t underestimate how external factors like holidays or periods of inactivity might impact aggregated data.
- Over-analyzing Fluctuations: Some dips are natural; aggregated views shouldn’t be over-interpreted for perfection.
- Failing to Align Goals: Define realistic KPIs for weekly/monthly analysis, aggregates aren’t meant for micromanagement.
Remember, aggregated data is a storytelling tool aimed at providing perspective. Misusing it could lead to misguided strategies or false alarms.
My Entrepreneurial Insight on How This Will Shape Reporting
As an entrepreneur deeply involved in STEM initiatives and AI-based projects, I always emphasize clarity over complexity. Weekly and monthly views offer exactly that, clarity.
Most startups die not because of bad ideas but because of poor execution. Lack of trend clarity is often a factor. This feature is your answer to better decision-making, comprehensive reporting, and optimized action planning. As someone who started the “gamepreneurship” methodology to simplify complexity in startups, I’m excited to see Google bring this simplicity to analytics.
Conclusion: The Future of Data Aggregation in Search Console
Google’s decision to introduce weekly and monthly views in its Search Console reflects a broader trend towards making analytics less intimidating and more actionable. Entrepreneurs, this is your opportunity to refine your understanding of real, long-term trends and build strategies that work.
If you’re ready to take your startup’s performance reporting to the next level, start exploring these aggregated views today. For additional tips, check out resources like this complete guide to weekly and monthly views.
Let’s use this feature to change how we understand performance data, because clearer insights drive greater impact.
FAQ on Weekly and Monthly Views in Google Search Console
1. What are weekly and monthly views in Google Search Console?
Weekly and monthly views aggregate daily data in the Performance report, offering smoother and clearer insights into long-term traffic trends. Learn more about this update on Google Search Central Blog
2. How do weekly views differ from monthly views?
Weekly aggregation combines seven days of data, while monthly aggregation displays data for entire months, highlighting long-term growth and patterns. Explore the full guide on weekly and monthly views
3. Why did Google make this update?
This update helps SEO professionals analyze long-term trends by reducing the noise created by daily fluctuations, making data interpretation easier. Find insights on Google Search Console's Performance updates
4. Who will benefit most from this new feature?
Entrepreneurs, marketers, and SEO professionals can leverage these views for enhanced reporting, trend analysis, and strategy planning. Check out benefits for marketers and entrepreneurs
5. Can historical data in Search Console be accessed in weekly/monthly views?
Yes, Google re-aggregates historical data (up to 16 months) into weekly or monthly formats, allowing users to analyze long-term trends. Understand how historical data works with these views
6. How can I activate weekly and monthly views in Search Console?
Simply navigate to the dropdown menu labeled “Daily” in the Performance report chart and select “Weekly” or “Monthly.” Learn more about activating these views
7. What areas of the Performance report support these views?
The weekly and monthly granularity options apply to Search results, Google News, and Discover within the Performance report. Explore these areas in detail
8. How does exporting data work with weekly/monthly views?
Exported data aligns with the selected aggregation type, and you'll notice changes in file structure, column headers, and sort order. Learn about exporting data under new views
9. What mistakes should I avoid when using aggregated views?
Avoid misinterpreting natural patterns, seasonal changes, or failing to align your KPIs with long-term trend analysis. Check recommendations for smarter SEO usage
10. What impact does this update have on SEO reporting?
Weekly and monthly views allow professionals to present polished reports that emphasize sustained growth, simplifying communications with stakeholders. Find out how this impacts SEO professionals
About the Author
Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).
She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the “gamepreneurship” methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond, launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks and is building MELA AI to help local restaurants in Malta get more visibility online.
For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the point of view of an entrepreneur. Here’s her recent article about the best hotels in Italy to work from.