TL;DR: Elevate Your SEO Game at Search Central Live Asia Pacific 2025
Google’s Search Central Live Asia Pacific 2025 in Bangkok this July is a multi-day, hands-on SEO conference packed with advanced workshops, AI-focused sessions, and strategies customized for the APAC market.
• Get actionable insights from Google’s Search Relations team, with deep dives into crawling, indexing, and AI-driven search trends.
• Network with SEO experts and peers across industries to gain practical and technical competitive advantages.
• Prepare early: Align your SEO goals, register by April 30, and be ready for exclusive APAC-tailored content.
Stay ahead of evolving search trends and transform your digital strategy, register now.
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If you’re an entrepreneur or a business owner looking to sharpen your search engine strategies, get ready to mark your calendar. Google’s Search Central Live Asia Pacific 2025, happening this July in Bangkok, is the event you absolutely cannot miss. This extended, multi-day SEO conference is not your regular corporate workshop, it’s a technical deep dive into everything that makes Google’s search mechanism tick. Trust me, the buzz I’ve been hearing about this event from global experts makes it look like a game-changer for those who want to stay ahead in the ever-evolving digital world.
What sets this apart? First, it’s multi-day and hands-on, meaning no fluff, just hardcore SEO and search optimization techniques. Think actionable workshops, real-life cases, and step-by-step tutorials directly from Google’s own Search Relation team. But that’s not all; this year’s event format has been deliberately revamped to incorporate community involvement, regional nuances, and AI trends impacting search, a mix guaranteed to elevate the skill set of attendees.
As a European entrepreneur who has scaled multiple ventures while navigating the ever-changing algorithmic waves of the internet, I can tell you there’s never been a more crucial time to invest in understanding how to rank better and faster. Let’s unpack what this event has to offer and why it’s an unmissable opportunity for businesses in APAC, and beyond.
What Exactly Is Search Central Live Asia Pacific 2025?
Search Central Live Asia Pacific 2025, aka SCL APAC, is Google’s flagship search-focused conference. This year, they’re doing two things differently. First, it’s no longer a one-day gathering. The event will stretch over multiple days packed with in-depth workshops and technical sessions aimed squarely at giving you competitive edge in SEO. Second, it has been restructured to accommodate regional variations, providing exclusive insights tailored for the APAC market.
Google officially announced this extended format in March 2025, stating that July would bring the most detailed SEO learning experience yet. Thailand will host this event in Bangkok, offering a central location for attendees from across the region. Multiple tracks will focus on technical SEO, hands-on training with tools like Search Console, and actionable strategies for website optimization.
- Event Dates: Scheduled for early to mid-July 2025
- Audience: Mid-level to seasoned webmasters, SEOs, and digital marketers
- Key Focus Areas: Crawling, indexing, and rendering insights; dealing with Google penalties; the intersection of search with AI
For businesses in the APAC region, this will likely shape the evolving conversation around ranking factors and search insights tailored for innovation-driven economies like India, Thailand, and Japan. And yes, while the event is in English, there will be exclusive follow-up events tailored for Chinese and Japanese speakers later this year.
What Makes This Conference a Must-Attend?
- It’s deeper and more technical: Whether it’s managing robots.txt files or navigating crawling render pitfalls, you’ll get a sharper understanding of advanced techniques.
- Peer networking like no other: Attendees collaborate not just with peers but also with leading experts from Google’s Search division.
- AI-focused sessions: Learn how artificial intelligence ties into search trends and how to prepare your content for the tech-driven future.
- Real-world applications: Real-life case studies from successful campaigns to reverse negative ranking damage.
How to Prepare for the Event and Maximize Your Learning
Here’s where my entrepreneurial instinct kicks in. Preparation is everything when attending events like this. You’ll be interacting with some of the best minds in search engine technologies, and there’s no room for showing up unprepared. Here’s what you should do before packing your bags:
1. Align Your SEO Goals
Whether you’re running a design studio in Singapore, a SaaS company in Sydney, or a fintech startup in Jakarta, you’ve likely got diverse challenges. Pinpoint what you’re struggling with most and set objectives: Is it driving more organic traffic? Fixing a penalty? Reducing bounce rates? Your participation should serve immediate and long-term growth goals for your business.
2. Register Early and Secure Your Spot
Every headline suggests this is going to be a hot ticket. Google has an interest form, and they’re making it easier for attendees to influence the structure of planned content. The form closes by April 16, and official registrations start April 30.
3. Draft Your Elevator Pitch
Here’s a missed opportunity I’ve seen too many times: entrepreneurs attending these events without clear elevator pitches about their business. Refine yours into a 20, 30-second opener for networking opportunities. Whether you’re meeting a fellow startup founder or someone from Google’s search team, first impressions count.
Big Mistakes to Avoid During the Conference
- Skipping workshops: These are hands-on. Don’t just sit in keynotes; the interactive sessions are where you can gain the most actionable insights.
- Forgetting to network: Nobody grows by staying silent at events, especially one teeming with experts eager to share insights.
- Over-relying on Google tools: While tools like Search Console are useful, focus on understanding problem-solving frameworks, not single-tool dependance.
Conclusion: Why This Could Be a Game-Changer for Entrepreneurs
If you’re based in APAC or even outside it and feel outpaced by evolving search demands, this specific event is likely to reshape your understanding of how to approach ranking, AI inclusion, and regional needs. The path to visibility and higher ranking in Google requires new thinking, new networks, and new awareness.
Don’t just watch others thrive after this event, be there. Shape your SEO game by locking in on these workshops and give your brand the visibility it needs in 2025 and beyond. Sign up here!
FAQ on Search Central Live Asia Pacific 2025
1. What is Search Central Live Asia Pacific 2025?
Search Central Live Asia Pacific 2025 (SCL APAC) is Google’s flagship SEO-focused conference aimed at webmasters, SEOs, and digital marketers in the APAC region. It is a multi-day event with hands-on workshops and deep dives into technical SEO topics. Learn more about Search Central Live Asia Pacific 2025
2. When and where is the event taking place?
The conference will take place in Bangkok, Thailand, in early to mid-July 2025 (exact dates to be announced). Thailand was chosen as the central location for participants from the APAC region. Check more details about the event location
3. What will be covered in this conference?
The event includes sessions on crawling, indexing, technical SEO, dealing with Google penalties, AI’s impact on search, and real-world SEO case studies. Workshops will focus on tools like Google Search Console to offer actionable strategies for website optimization. Explore the event agenda
4. Who should attend the event?
The target audience includes mid-level to seasoned webmasters, SEO professionals, developers, and digital marketers specializing in APAC-focused strategies. Participants looking to improve their technical SEO knowledge and AI integration into search are encouraged to join.
5. What’s unique about this year’s SCL event?
This year’s event is multi-day and has been expanded to offer deeper, technical sessions and workshops focusing on APAC-specific SEO challenges and trends. Community involvement and AI in search will also play a central role. Learn more about the new event format
6. How can I register for the event?
You can express initial interest and give feedback on the event's structure through the official interest form by April 16, 2025. Official registrations will open on April 30, 2025. Fill out the interest form here
7. What languages will the event be available in?
The main conference in Bangkok will be conducted in English. Later in Q4 2025, there will be exclusive events tailored for Chinese and Japanese speakers. Learn about the event variations
8. What topics will AI-focused sessions cover?
AI sessions will discuss the implications of artificial intelligence on search, including how to use AI-driven tools effectively and prepare content for a tech-based future. Explore AI-focused sessions
9. What kind of activities can attendees participate in?
In addition to workshops and lectures, attendees can join poster sessions, networking events, and lightning talks. These activities are designed to encourage knowledge sharing among SEO professionals, developers, and Google experts.
10. Why is Search Central Live Asia Pacific 2025 considered a game-changer?
This event is pivotal for anyone who wants to stay ahead in the rapidly evolving digital world. It offers regional insights, advanced SEO strategies, and an opportunity to engage directly with Google’s Search team. Discover why this event is a must-attend
About the Author
Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).
She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the “gamepreneurship” methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond, launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks and is building MELA AI to help local restaurants in Malta get more visibility online.
For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the point of view of an entrepreneur. Here’s her recent article about the best hotels in Italy to work from.