Shopify News | October, 2026 (STARTUP EDITION)

TL;DR: Shopify News, October 2026 for Founders and Small Business Owners

Table of Contents

Shopify news, October, 2026: the 20-year-old platform is still your fastest, cheapest way to start selling physical products. Mean CEO Violetta Bonenkamp breaks down the latest numbers and shows you how to launch without bleeding cash.

Financial health: 2025 revenue reached $11.6 billion with a 12.7% operating margin. SHOP trades near $172, close to its 52-week high, with a P/E above 116 and a beta of 2.62. Earnings arrive on November 3, 2026, so watch for fee changes and new AI upsells.
Real cost: The $1/month offer lasts only 3 months. After that, the entry plan costs $29/month billed yearly, plus apps, themes and payment fees. Plan your budget for a full year, not for the trial.
Hard truth: The average merchant sells about $58,000 a year, but giants like Tesla and LVMH pull that number up. Most small stores still fight for their first 100 orders. These Shopify usage statistics show how the money concentrates.
Who should skip it: Service-first businesses and SEO-heavy content plays often do better on other platforms. Compare your options in this Wix vs Shopify guide.
Your playbook: Keep your store to three apps and treat Sidekick as a junior co-founder. Protect your designs with dated files, and export your customer data every month.

Your first sale could be seven days away. Run the 7-day launch quest and ask 20 real buyers for money before the holiday rush.

Check out other fresh startup news and trends that you might like:

Higgsfield News | October, 2026 (STARTUP EDITION)

Me buying out my own Shopify store so the investor deck finally shows traction. Unsplash

Shopify news in October 2026 mixes celebration with nerves. The company turns 20 years old this year, its stock trades only a few dollars below its 52-week high, and investors are counting down to the November 3, 2026 earnings date. Meanwhile, millions of founders keep opening stores for $1 a month and asking the same question: “Is this still the smartest place to start selling?” I am Violetta Bonenkamp, better known as Mean CEO. I run several ventures in parallel, including the deeptech company CADChain and the women-first startup game Fe/male Switch, and I read platform news the way a founder should: as a list of risks and opportunities for MY business, not as entertainment.

This article breaks down the October 2026 numbers, what they mean for entrepreneurs, freelancers and small business owners, and where I think most people get Shopify WRONG. You will get hard stats, a 7-day launch guide built like a startup quest, the most common mistakes I see, and my honest take on who should stay away from the platform. Let’s break it down.

What is the biggest Shopify news in October 2026?

If you only have 30 seconds, here is the snapshot. These points come from public data on Shopify (SHOP) stock data on Yahoo Finance, the Shopify company profile on Wikipedia and Shopify’s own pages.

Next earnings report: November 3, 2026, according to Yahoo Finance.
Stock price: around $172 on Nasdaq, with a 52-week range of $94.00 to $182.19.
Market capitalization: roughly $223 billion.
2025 revenue: US$11.6 billion, with operating income of US$1.47 billion.
2025 net income: US$1.23 billion, a DECREASE compared to the prior year.
Merchants: over five million customers in 175+ countries.
Team size: about 7,600 employees in 2025.
Entry offer for new founders: 3 days free, then 3 months for $1/month.
AI angle: Sidekick, Shopify’s built-in commerce AI assistant, sits inside the mobile app and admin.
Anniversary: Shopify launched under its current name in June 2006, which makes 2026 its 20th year.

None of these points is a flashy product launch. Together, they tell a sharper story: Shopify is a mature, profitable platform priced by the market like a high-growth tech company, and that tension shapes everything from pricing to the AI tools pushed at merchants.

What do Shopify’s financial numbers say right now?

Founders often skip the financial section of platform news because it feels like investor talk. That is a mistake. The financial health of the platform you build on decides how stable your fees, tools and support will be next year. Here is why the current numbers matter to you as a merchant.

How is SHOP stock trading before the November 3 earnings?

Yahoo Finance showed SHOP at $172.06 in a recent morning session, down 1.28% on the day. That price sits about 83% above the 52-week low of $94.00 and only about 5.6% below the 52-week high of $182.19. The one-year analyst target estimate is $175.50, roughly 2% above the current price. In plain words, the market already expects good news, and there is little room left for surprises on the upside.

P/E ratio (price-to-earnings ratio): 116.25. Investors pay about $116 for every $1 of annual profit. A typical mature company trades far lower.
EPS (earnings per share, trailing twelve months): $1.48.
Beta (5-year monthly): 2.62. Beta measures volatility compared to the overall market. A beta of 2.62 means SHOP tends to swing about 2.6 times harder than the market in either direction.
Price-to-sales: a $223 billion market cap divided by $11.6 billion in 2025 revenue gives about 19 times sales.

Why did net income drop while operating income rose?

According to the Wikipedia company profile, Shopify’s 2025 operating income rose to US$1.47 billion while net income fell to US$1.23 billion. Operating income reflects the daily business of selling subscriptions, payments and services. Net income also includes items outside daily operations, such as revaluations of investments and tax effects, so it can move in a different direction. My advice: read the November 3 report for the actual cause instead of trusting headlines that scream “profit falls.”

A quick margin check helps. Operating income of $1.47 billion on $11.6 billion revenue equals an operating margin of roughly 12.7%. Net income of $1.23 billion equals a net margin of roughly 10.6%. For a company that spent years being called unprofitable, those are solid numbers, and they also explain why Shopify keeps pushing higher-margin products like payments, AI tools and ads on its App Store.

How fast was Shopify growing heading into this period?

As reported in Coursera’s explainer on what Shopify is and how it works, Shopify posted $2.844 billion in revenue in Q3 2025, up 32% year over year. The same source notes that U.S. e-commerce sales reached $304.2 billion in Q2 2025 alone. A 32% growth rate at this size is rare, and it is the main reason the stock carries such a high valuation in late 2026.

Which Shopify stats should shock every founder?

I collect numbers that change behavior, not numbers that look nice on slides. These are the ones I would put in front of any first-time founder.

US$292.3 billion in transactions processed through Shopify in 2024. This figure is called GMV (Gross Merchandise Volume), the total value of goods sold through the platform.
57% of that volume came from the United States, which equals roughly $166.6 billion. If you sell outside the U.S., you are in the minority of the platform’s money flow, and some features reach U.S. merchants first.
Average GMV per merchant is about $58,000 a year ($292.3 billion divided by five million customers). That average hides a brutal power law: giants like Tesla, LVMH, Nestlé, PepsiCo, AB InBev, Kraft Heinz, Lindt, Whole Foods Market, Red Bull and Hyatt pull the number up, while most small stores sell far less.
About $1.53 million in revenue per employee ($11.6 billion divided by 7,600 people). Shopify runs lean, which signals heavy automation and a strong push toward AI support.
13,000+ apps in the Shopify App Store and 200+ pre-built themes, per the official About Shopify page with pricing and plan details. Choice is great until it eats your budget.
4.5+ million followers on the official Shopify Facebook page, close to the number of paying merchants.

Stat number three is the one I want you to remember. When you see “five million merchants,” your brain imagines five million success stories. The real picture is a small group of big brands carrying a huge share of the volume and a long tail of small stores fighting for their first hundred orders. Knowing this BEFORE you launch protects you from blaming yourself when month one looks quiet.

Why does Shopify still win with startups after 20 years?

Shopify’s origin story is a founder story first. In 2004, Tobias Lütke, Daniel Weinand and Scott Lake launched Snowdevil, an online store for snowboarding equipment. Lütke, a programmer, was unhappy with the e-commerce tools available, so he built his own using the open-source framework Ruby on Rails. The store went live after two months of development, and the founders relaunched the platform as Shopify in June 2006. The company was formerly known as Jaded Pixel Technologies and changed its name to Shopify Inc. in November 2011, according to Yahoo Finance.

Shopify also created Liquid, an open-source template language written in Ruby that store themes still use today. Liquid in this context means the code language behind Shopify themes, nothing to do with your cash position. I love this detail because it shows the pattern I preach to every founder: solve your OWN problem, then sell the tool.

Twenty years later, the reputation holds. Forbes Advisor’s 2026 guide to Shopify calls it the default answer for small business owners and writes: “Getting started is fast, the learning curve is easy, and you can start accepting payments within an afternoon.” Wikipedia’s profile quotes the platform’s description as the “go-to e-commerce platform for startups.”

What does Shopify actually include for a new store?

Online store builder with drag-and-drop editing and AI help for designing pages and writing product descriptions.
Shopify Payments, a built-in payment processor for cards online and in person.
Shopify Checkout, which Shopify markets as the highest-converting checkout in the world.
POS (Point of Sale) hardware and software, so a market stall or shop can sell with the same inventory as the website.
Shopify Shipping for printing labels.
Product sourcing through dropshipping apps, print-on-demand apps, the wholesale marketplace Faire and Shopify Collective, where you can sell products from other Shopify brands.
Sales channels such as Instagram, TikTok and Amazon, managed from one dashboard.
Marketing tools like email campaigns, abandoned cart recovery and blogging.
Sidekick, the commerce AI assistant inside the admin and the Shopify mobile app on the Apple App Store.

For larger companies, Shopify’s own 2026 guide on how the platform works describes Shopify Plus, a plan for high-growth businesses with B2B (business-to-business) tools, Launchpad for automated sales events, POS Pro and support for multiple locations and markets.

How much does Shopify cost a founder in October 2026?

The current public offer on Shopify’s About page looks almost too cheap: 3 days FREE, no credit card required, then 3 months for $1/month. After that, the entry plan for solo entrepreneurs starts at $29 USD/month billed yearly, which works out to $348 a year. That plan includes an online store, unlimited products, in-person selling, multiple sales channels and 24/7 support.

Here is my Mean CEO warning. The $3 you pay in the first three months is the bait, and the bill grows with every app, premium theme and payment fee you add. A realistic first-year budget for a small store looks more like this:

Platform subscription: about $348 per year on the entry plan billed yearly.
Apps: many popular apps charge monthly fees, so three to five paid apps can add up faster than your plan.
Premium theme: optional one-time cost; the free themes are enough to start.
Payment processing fees: charged per transaction, so they scale with sales.
Domain name: a small yearly fee, available through Shopify.
Shipping labels and packaging: often forgotten until the first order arrives.

Check current fees on Shopify’s pricing pages before you commit, because payment rates differ by country and plan. And write your monthly cost down in a simple spreadsheet from day one, because “small” subscriptions are how bootstrapped founders bleed.

What is Mean CEO’s take on Shopify in late 2026?

I have built a deeptech company, an online incubator and a set of AI tools, mostly in parallel. That gives me a slightly unusual lens on Shopify news. I see Shopify as infrastructure, the same way I see no-code tools, payment rails and cloud storage. Here are the four opinions I hold most strongly.

Opinion 1: Shopify is the purest proof that no-code beats early engineering

My operating rule is simple: “Default to no-code until you hit a hard wall.” I built Fe/male Switch, a full role-playing startup game and incubator, entirely with no-code tools, so I do not accept the excuse that you need developers to start. Shopify is the e-commerce version of this rule. For $29 a month, you rent the same platform used by Tesla, LVMH and Red Bull. Hiring a developer to build a custom shop before your first 100 sales is, in my view, one of the most expensive ego decisions a founder can make.

Opinion 2: Sidekick should act like a junior co-founder, and you stay the boss

I design AI agents that work like small teams for solo founders, so I watch Sidekick closely. The App Store listing says Sidekick helps merchants “get more done, spot opportunities, sell more, and make smarter decisions.” I like the direction, and I also see founders handing their judgment over to it. My rule is human-in-the-loop: let the AI pull reports, draft product copy and flag patterns, then YOU decide on pricing, positioning and what to stop selling. AI handles the pattern recognition, and the founder keeps the narrative.

Opinion 3: Your designs need protection before they hit print-on-demand

At CADChain, we build IP (intellectual property) protection for CAD and 3D files, so I notice what most Shopify tutorials skip. Print-on-demand and custom product stores live on original designs, and those designs travel through suppliers, freelancers and marketplaces. My principle is that “protection and compliance should be invisible,” built into your workflow so you do the right thing automatically. In practical terms for a Shopify seller, keep dated source files, written agreements with designers about who owns the work, and records of when you first published each design. When a copycat store appears, and it will, that paper trail is your leverage-free, lawyer-friendly evidence.

Opinion 4: Women founders need infrastructure, and Shopify is half of it

I say this often: “Women do not need more inspiration; they need infrastructure.” Shopify’s About page features Summer Solace Tallow, a business started by Megan Bre Camp to sell skincare and organic candles online and at local farmers markets. That is exactly the kind of founder I meet in Fe/male Switch: someone with a product, a small budget and no technical co-founder. Shopify covers the store, payments and POS. What it does not cover is the rest of the infrastructure: pricing confidence, negotiation with suppliers, IP hygiene and a safe place to practice failing. Plan for both halves.

Who should NOT build on Shopify?

Every platform has a wrong customer, and pretending otherwise wastes your time. Forbes Advisor quotes expert Romis with one of the clearest lines I have read on the topic: “If your focus is your services, build your website somewhere else.” Forbes gives the case of a dentist who also sells branded toothpaste: the main site belongs on a service-focused platform, with a light e-commerce feature added there.

Service-first businesses: consultants, coaches, agencies and clinics usually need booking, portfolios and lead forms more than product catalogs.
Content-heavy SEO plays: Wise’s beginner guide to Shopify notes that Shopify does not offer much in the way of SEO support. If organic blog traffic is your whole strategy, compare options carefully.
Developers who want total design control: the same Wise guide says those with coding experience get more out of the platform, and that customization has limits for non-coders.
Founders with near-zero budgets who refuse to track costs: monthly fees plus apps punish people who never check their statements.

For product sellers, the comparison usually leans toward Shopify. Wise reports that Wix supports 70+ payment gateways compared to Shopify’s 100+, and caps products at 50,000 compared to no limit on Shopify. Wix offers simpler inventory tracking (in stock or out of stock), while Shopify provides multi-location tracking and analysis on higher plans. In a beginner video explaining what Shopify is and how it works, creator Josh compares Shopify to Apple and says that about “95% of websites that I build are totally fine to use with something as simple as Shopify.”

How do you launch a Shopify store in 7 days? A step-by-step quest

In Fe/male Switch, I use gamepreneurship, my method of treating entrepreneurship as a role-playing game with quests, real stakes and real rewards. I believe “gamification without skin in the game is useless,” so every quest below ends with something real: a product, a price, a sale. Run it in one week. Next steps:

Day 1, Quest “One Product, One Person”: Pick ONE product and describe ONE specific buyer in two sentences. Write the price you would pay yourself. Reward: a clear offer you can explain in a text message.

Day 1, Quest “One Product, One Person”: Pick ONE product and describe ONE specific buyer in two sentences. Write down the price you would pay yourself. Reward: an offer you can explain in a single text message.
Day 2, Quest “Open the Doors”: Start the free trial on Shopify’s About page and pick a free theme from the 200+ options. Do not buy a premium theme yet. Reward: a live store skeleton.
Day 3, Quest “Stock the Shelves”: Add your products. If you have none, test dropshipping, print-on-demand, Faire or Shopify Collective. Use Shopify’s AI to draft descriptions, then rewrite them in your own voice. Reward: product pages that sound like a human wrote them.
Day 4, Quest “Take the Money”: Set up Shopify Payments and shipping. Place a real test order and print a label. Reward: proof that a stranger can actually pay you.
Day 5, Quest “The App Diet”: Install a maximum of three apps, each solving a problem you can name. Write the monthly cost of each next to it. Reward: a store that costs what you planned.
Day 6, Quest “Go Where They Scroll”: Connect one sales channel where your buyer already spends time, such as Instagram or TikTok. If you sell at markets, set up POS. Reward: one channel that you can run consistently.
Day 7, Quest “Ask for Money”: Send your store link personally to 20 people who match your Day 1 buyer. Ask them to buy, not to “give feedback.” Then ask Sidekick to summarize what happened. Reward: your first sale or your first honest rejection, both of which are data.

The discomfort of Day 7 is the point. I believe “education must be experiential and slightly uncomfortable,” and selling to real people teaches you more in one evening than a month of tutorials.

What are the most common Shopify mistakes to avoid?

I have watched many founders burn months and money on the same errors. Here is the list I wish someone had handed me earlier.

Treating the $1 trial price as the real price. The real cost starts in month four, plus apps and fees. Budget for a full year.
Installing 20 apps in week one. With 13,000+ apps available, it feels like progress. It is usually procrastination with a subscription attached.
Building a service business on a product platform. Follow the Forbes advice and put service-first sites elsewhere.
Relying on Shopify alone for SEO. Wise flags limited SEO support. Plan your content, product titles and external backlinks deliberately.
Copy-pasting AI product descriptions. Thousands of stores use the same AI tools. Generic text makes you invisible to buyers and search engines.
Uploading designs without proof of authorship. Keep dated files and ownership agreements with freelancers before your designs go to suppliers.
Ignoring offline sales. If you sell at markets or pop-ups, use POS so your inventory stays in sync. Summer Solace Tallow is a good model.
Never exporting your customer list. Your store lives on rented land. Export customer and order data regularly so a policy change or account issue does not erase your business.
Buying SHOP stock because you love the product. With a beta of 2.62 and a P/E above 116, the stock can drop hard on a single earnings call. Loving a tool is not an investment thesis.
Waiting for the “perfect” store. Polished stores with zero customers are the most common failure I see. Launch, sell, then improve.

What deeper insights does the October 2026 data reveal?

Headlines will focus on the stock price. I care more about what the numbers say about Shopify’s incentives, because incentives predict what the platform will push at you next.

Insight 1: Shopify is priced like a rocket and used like a utility

At roughly 19 times sales and over 116 times earnings, investors expect years of fast growth. Merchants, meanwhile, treat Shopify like electricity: boring, reliable, always on. That gap creates pressure on Shopify to sell you more things per store, such as payments, financing, ads, AI and premium plans. Expect more upsells inside your admin, and judge each one by whether it brings in money for YOU.

Insight 2: A lean team means AI support is the plan

With about $1.53 million in revenue per employee and 7,600 staff serving over five million merchants, there is roughly one employee for every 650 or so customers. Human support cannot scale at that ratio, so AI assistants like Sidekick and the virtual Help Center assistant will handle more of your questions. Learn to write clear, specific prompts. It is now a merchant skill, the same way writing a clear support ticket used to be.

Insight 3: The U.S. tilt affects everyone else

With 57% of transaction volume in the United States, U.S. merchants are the center of gravity. As a European founder, I always check which features, payment methods and financing products are available in my country before planning a launch around them. If you sell in Europe, Asia or Latin America, verify local availability first.

Insight 4: Twenty years in, the founder story still sells the platform

Shopify began as a snowboard store whose founder was annoyed with existing tools. That story matters because it is still the playbook for its best merchants: niche product, personal frustration, small launch. The platform’s marketing keeps featuring small founders next to Tesla and LVMH for a reason. The smallest stores are the top of its funnel and the source of tomorrow’s Shopify Plus customers.

What should founders watch in Shopify’s November 3, 2026 earnings?

You do not need to be an investor to learn from an earnings call. These are the signals I will look for as a merchant and founder.

Revenue pace: does growth stay near the 32% rate seen in Q3 2025, or slow down?
Margins: does operating margin hold around the 12.7% level of 2025? Shrinking margins often lead to fee changes.
AI commentary: how much does management talk about Sidekick and AI in merchant tools? Big emphasis means more AI features in your admin soon.
Merchant growth: new store sign-ups tell you whether cheap trials still bring in founders.
Holiday guidance: comments on BFCM (Black Friday Cyber Monday), the late-November shopping weekend, help you plan stock and ad budgets.
International numbers: any shift away from the 57% U.S. share would signal more investment in other regions.

Bookmark the Yahoo Finance quote page and read the official release on the day. Then spend ten minutes asking one question: “What will Shopify try to sell me next quarter?”

Frequently asked questions about Shopify news in October 2026

When is Shopify’s next earnings report?

Yahoo Finance lists Shopify’s next earnings date as November 3, 2026.

How many businesses use Shopify?

Shopify has over five million customers and powers businesses in 175+ countries. The platform processed US$292.3 billion in transactions in 2024.

How much does it cost to start a Shopify store in 2026?

New users get 3 days free without a credit card, then 3 months for $1/month. The entry plan for solo entrepreneurs then starts at $29/month billed yearly, before apps, themes and payment fees.

Is Shopify good for service businesses?

Usually not as the main website. Forbes Advisor advises service-first businesses to build their site elsewhere and add light e-commerce features there.

What is Shopify Sidekick?

Sidekick is Shopify’s commerce AI assistant. It helps merchants complete tasks, spot sales opportunities and make decisions inside the Shopify admin and mobile app.

Who founded Shopify and when?

Tobias Lütke, Daniel Weinand and Scott Lake founded Shopify, launching it under that name in June 2006 after starting the Snowdevil snowboard store in 2004. Tobias Lütke is CEO and Harley Finkelstein is president. The company is headquartered in Ottawa, Ontario, Canada, and trades on the TSX and Nasdaq as SHOP.

What should you do next?

October 2026 Shopify news boils down to this: a 20-year-old platform with $11.6 billion in revenue, solid margins, a stock near its highs and a big test on November 3. For founders, the platform remains the fastest and cheapest way to start selling physical products, as long as you watch your costs, protect your designs and keep your customer data in your own hands.

My Mean CEO advice is blunt. Stop reading about Shopify and run the 7-day quest above, starting TODAY. Treat Sidekick as a junior co-founder, keep the app list short, export your data monthly and ask real people for real money by the end of the week. Your competitors are already doing it for $1 a month. The only question left is whether you will join them before the holiday rush or after it.

FAQ on Shopify News and Platform Trends in October 2026

What did Shopify's Q4 2025 results signal for merchants?

Shopify closed Q4 2025 with $3.67 billion in revenue, up 31% year over year, and approved a $2 billion share buyback. For merchants, this points to a cash-rich platform that is unlikely to disappear but eager to sell you more. Review new paid features every quarter and keep only the ones that pay for themselves. Read the June 2026 Shopify financial breakdown

What conversion rate should a new Shopify store expect?

Average Shopify stores convert 1.4, 1.8% of visitors, while the top 10% exceed 4.7%. Mobile is where most stores lose sales: 79% of traffic arrives on phones, but only 68% of transactions close there. Test your checkout on your own phone every week and remove every unnecessary form field. See the latest Shopify usage statistics

How are AI shopping agents changing sales on Shopify?

Yahoo Finance reported a 13-fold surge in AI-referred orders. Shopify's Agentic Storefronts let shoppers discover and buy products directly inside AI chats, so machines may read your store before humans do. Keep stock levels, shipping terms and return policies accurate across every channel. Explore AI-driven commerce in Shopify's August 2026 update

How should I structure product data to get found in AI search?

Catalog quality now decides distribution. Use precise product names, specific attributes such as size and material, clear use cases, original photos and detailed reviews so AI assistants can recommend you with confidence. Combine this with the fundamentals in our AI SEO for startups guide and the Shopify catalog trends from September 2026.

Is Shopify better than Webflow or Squarespace for an online store?

For product-first businesses, usually yes. Shopify offers deeper inventory, checkout and multichannel tools, while Webflow wins on design freedom and Squarespace suits simple portfolio sites. If your homepage matters more than your catalog, test Webflow first. If orders matter most, choose Shopify. Compare Shopify vs Webflow for startups

How financially stable is Shopify as a platform to build on?

For 2025, Shopify reported US$15.2 billion in total assets and US$13.5 billion in equity. It is also a component of both the Nasdaq-100 and the S&P/TSX 60. That cushion suggests long-term survival, but fees and features can still change, so keep exportable backups of your data. Check Shopify's company financials on Wikipedia

How does Shopify make money beyond monthly subscriptions?

Shopify also earns money from:

Shopify Payments
Theme and app sales
Shipping labels
POS hardware
Domain registrations
Merchant financing
App Store advertising
Shop Campaigns for buyer acquisition

Each of these is a potential cost for you, so audit your monthly statement line by line. Review Shopify's business profile on Yahoo Finance

Can I sell digital products or services on Shopify?

Yes. Shopify supports digital downloads, services, dropshipping and print-on-demand through apps, although its core design assumes physical inventory. Josh, a creator who has built Shopify stores for eight years, says about 95% of the websites he builds work fine on Shopify. Start with one digital product to validate demand cheaply. Watch this beginner Shopify walkthrough video

Will I have to migrate platforms as my business grows?

Rarely. Forbes Advisor notes that Shopify handles businesses at virtually any scale, from first-time sellers to companies doing hundreds of millions in revenue. Shopify Plus adds B2B tools, Launchpad and multi-location support. Migrations are expensive, so choose a theme and URL structure you can keep for years. Read Forbes Advisor's 2026 Shopify review

Where can Shopify merchants get help besides Sidekick?

Shopify offers 24/7 support, a Help Center with guides and a virtual assistant, and the Shopify Community, where brands, makers and partners share solutions. Search the Community before paying for an app, because another merchant has often solved your exact problem for free. Visit Shopify's support and community overview

Violetta Bonenkamp

Violetta Bonenkamp, also known as Mean CEO, is a female entrepreneur and an experienced startup founder, bootstrapping her startups. She has an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 10 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely. Constantly learning new things, like AI, SEO, zero code, code, etc. and scaling her businesses through smart systems.