Most SEO agencies will sell you a technical audit, a keyword spreadsheet, and a monthly report full of numbers that don’t connect to a single signed mandate. We don’t do that.
SEO is simple once you understand what it actually is: content multiplied by authority. That’s it. Everything else is noise; and for a real estate agency competing on Funda alongside every other agency in the country, noise is expensive.
What we do
We write long-form editorial content targeting specific audiences with high purchase intent: people who are already planning to buy, sell, or relocate in the Netherlands and are actively researching before they pick up the phone.
Not “real estate agent Amsterdam.” That’s someone browsing. We target the Berlin professional Googling “how to buy a house in the Netherlands as a foreigner,” the Dutch family researching “upsizing outside the Randstad in 2026,” the investor asking “buy-to-let regulations Netherlands 2026.” People at the bottom of the funnel. People who call ready to commit.
We publish on our own established properties, track what each article ranks for, and improve iteratively based on real data. Each article builds on the last. The library compounds.
Why we can do this when others can’t
Our team is a combination that doesn’t exist elsewhere in this market.
Our lead writer is a linguist. Not a content writer who took an SEO course, but a trained linguist who understands how language, search intent, and reader psychology interact. That’s the difference between an article that attracts the right reader and one that attracts nobody, or worse, the wrong person who wastes your time.
On top of that: deep expertise in AI systems and how large language models extract web content, specifically, what makes a piece of writing get cited by AI assistants versus ignored. This matters because an increasing share of international buyers and relocating professionals start their research by asking an AI assistant, not by opening Google.
We also know the Dutch property market, not as outsiders summarising Funda data, but from direct experience navigating it. That’s what makes the content authoritative to the reader and trustworthy to search engines.
A comparable article (researched, written, published at this quality) costs €500–1,000 on the open market and takes weeks to be ready for publishing. We produce them for €100 and turn them around in a day. Next day they already rank. That’s not a cost-cutting compromise. It’s what happens when AI proficiency, linguistic expertise, and genuine market knowledge work together.
What you get if you partner with us
We are not inside your CRM. We won’t pretend to be. What we track is what changes at the business level.
Branded search volume: how many people Google your agency name directly, not “makelaar Amsterdam,” but your name specifically. You pull this yourself from Google Search Console in two minutes. When editorial about you is in circulation, this number moves. When nothing is written about you, it stays flat.
Quality of inbound inquiry: your team already knows the difference. One caller asks “are you taking on new clients?” Another says “I read your piece on buying as an expat in the Netherlands, I’m relocating from London in Q3, I already understand the overbidding situation, I want to talk about the south ring.” That second person is not comparing five agencies. They already selected you. Count how often that happens now and compare to month six.
AI citations: when someone asks ChatGPT or Perplexity “best real estate agent in Amsterdam for expats” or “how does buying property in the Netherlands work as a non-resident” — does your agency appear in the answer? We test this across relevant queries every month and show you the exact output. The agencies that appear in AI answers are the ones with editorial coverage behind them. Almost none of your competitors have it yet. This is the window.
Content asset inventory: at the end of year one you have 200+ published articles documenting your expertise in searchable, citable form. Unlike a paid ad campaign, this doesn’t go dark when the budget stops. It keeps ranking, keeps getting cited by AI, and keeps sending people who already know who you are.
The offer
€5,000/month — year one: €2,500/month
Approximately 20 articles per month across our network, audience segmentation for the Dutch market including English-language content for the expat and international investor segment, monthly reporting on the four metrics above, and iterative improvement based on ranking data.
Minimum commitment: 6 months. The first three months build the foundation. Months four through six show measurable movement. SEO is not a paid ad: it doesn’t stop working when the budget stops but neither does it start working from day 1 beyond online visibility.
