Why Do Female Founders Struggle to Raise Series A? | STARTUP POV

Why female founders struggle to raise Series A and what to do next. Learn the hidden barriers, investor biases, and smarter funding paths.

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MEAN CEO - Why Do Female Founders Struggle to Raise Series A? | STARTUP POV | Why Do Female Founders Struggle to Raise Series A?

TL;DR: Why Do Female Founders Struggle to Raise Series A?

Table of Contents

Why Do Female Founders Struggle to Raise Series A? Because Series A still rewards familiar founder patterns, warm investor access, and social proof that women often get less of early on, even when their companies are strong.

• The article says the gap is usually not about talent. It comes from bias in investor pattern matching, different pitch questions for women, weaker access to networks, and harsher judgment of past failure.

• You should not treat VC as the default path. If you are early, pre-revenue, or still testing demand, bootstrapping, grants, no-code, AI tools, and customer revenue may give you more control and better proof before fundraising.

• The best funding choice depends on your stage, your real goal, and your risk tolerance. Founders regret raising when they do it for status or pressure, not because capital clearly fits the business.

• Research cited from Wharton, Harvard, Yale, and the European Investment Bank supports the point: women get less funding, face more risk-focused questioning, and are often excluded from the warm intro chains that shape Series A outcomes.

If you want a practical next step, read pre-seed funding expectations or venture capital numbers, then decide whether raising now truly fits your company.


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Why Do Female Founders Struggle to Raise Series A?
When you’ve got revenue, traction, and a killer deck, but Series A still says, maybe circle back after a male cofounder appears. Unsplash

WHY DO FEMALE FOUNDERS STRUGGLE TO RAISE SERIES A? I’ve asked this question COUNTLESS TIMES.

Not as a researcher. Not as a consultant flying in from outside. As a founder who has been building companies for about a decade, and who talks to female founders almost every single day: early-stage founders chasing product-market fit, founders trying to survive the seed-to-Series-A jump, and bootstrapped women who built real companies without waiting for investor permission.

When I started CADChain, a deeptech company for IP management and compliance in CAD and 3D workflows, I had to confront the funding question in a very practical way. Do we raise fast and play the venture game, or do we build with more control, more patience, and less dependence on gatekeepers who often do not understand female founders, deeptech timing, or European startup realities?

I chose a mixed path across ventures, and I learned something uncomfortable. The Series A problem is rarely about female founders being less capable. It is usually about PATTERN MATCHING, access, timing, investor psychology, and a funding system that rewards what already looks familiar. And familiar still looks male, technical in a narrow way, aggressively overconfident, and socially connected to the same investor circles.

And honestly, I got parts of this right and parts of it badly wrong.

What I learned did not come from a classroom. I have five degrees, including an MBA, and I will still tell you this: entrepreneurship is learned by BUILDING, not by discussing slides in a safe room. It came from building startups, leading teams, joining accelerators, getting grants, bootstrapping products, and watching how female founders were judged at every funding stage. Here is what actually matters when deciding how to think about the Series A gap.


What Did I Choose, And Why Did It Make Sense For Me?

When I faced the funding question, here is what I decided: I NEVER TREATED VC AS THE DEFAULT PATH.

My situation at the time:

  • Stage: early product building, validation, and market education across deeptech and startup education ventures.
  • Constraint: limited time, limited capital, and the usual female-founder tax of having to explain more, prove more, and repeat more.
  • Goal: get real products into users’ hands, not impress people with theoretical future graphs.
  • Personal priority: autonomy, speed of testing, and keeping enough control to change direction fast.

This aligned with my way of building. I believe bootstrapping beats VC funding in many cases, especially before there is strong evidence that the market truly wants what you are making. I also believe no-code beats waiting for a full engineering team. If you can build a minimum viable product, meaning the smallest usable version of a startup product, in an hour with AI and no-code, then spending six months polishing a deck before talking to users is madness.

That thinking shaped Fe/male Switch, the startup game for women founders. I built it around the idea that women do not need more inspiration speeches. They need INFRASTRUCTURE. They need a sandbox, tools, customer conversations, feedback loops, and a way to test ideas without burning cash or dignity. The same logic applies to Series A. Many female founders are told to become “fundable” before they become undeniably useful. That is backward.

What actually happened? In some cases, slower capital made us sharper. It forced discipline. It forced customer contact. It forced us to know our numbers, our workflow, our product logic, and our messaging. It also made it easier to avoid the vanity theater that infects parts of startup culture.

If I am being honest about what I got wrong, I underestimated how much investor networks matter even when your company is good. I also underestimated how often investors are not evaluating your company alone. They are evaluating whether other investors will back you later. That creates a chain of social proof, and women are often excluded from the start of that chain.

My internal reflection was simple: “If the room is built to doubt me, I need a business that can survive outside the room.”

Looking back, I did not make the universally right choice. I made the choice that fit my constraints, values, and appetite for control. Another founder in biotech, fintech, or hard R&D may need outside capital much earlier. The point is not to copy my choice. The point is to make yours on purpose.


What Have I Heard From Hundreds of Founders?

Over years of conversations with female founders through my work, startup communities, mentoring, panels, incubators, and the Fe/male Switch ecosystem, I have noticed a very clear pattern: the women who feel best about their funding choices are not the ones who followed the “correct” startup script. They are the ones whose choice matched their real situation.

Which Founders Say the VC Path Was Worth It?

  • Founders in capital-heavy sectors such as biotech, deeptech hardware, climate tech, or regulated markets.
  • Founders with early proof that customers, partners, or pilots were already pulling them forward.
  • Founders who had warm access to strong investor networks, not cold inbound fantasy.
  • Founders who wanted speed of expansion more than ownership control.

What they often tell me is: “Raising was painful, but once we got the right lead investor, doors opened faster.” That is true. A good lead investor can create signaling effects, recruitment effects, partnership effects, and follow-on credibility. But pay attention to the first part of that sentence. RAISING WAS PAINFUL. Almost no female founder describes the process as neutral.

The pattern inside this group is that fundraising helped only after they had enough traction or credibility markers to reduce the bias penalty. Before that point, many got filtered out by pattern matching. Investors still expect a founder archetype. If you do not fit it, every normal startup risk suddenly gets interpreted as extra risk.

Which Founders Wish They Had Chosen Differently?

  • Founders who raised too early and got dragged into investor expectations before they had a stable product or customer signal.
  • Founders who spent months fundraising instead of selling.
  • Founders who accepted investor pressure to scale before they had a repeatable acquisition engine.
  • Founders who diluted too much just to secure status.

What they tell me is usually some version of: “I thought money would solve uncertainty. It amplified it.” That sentence matters. Capital does not repair a weak product. It does not repair weak founder conviction. And it does not repair a broken market story. In some cases, it makes those weaknesses more expensive.

When I look deeper, the regret is often not about VC itself. It is about raising for the wrong reason. Some wanted validation. Some wanted legitimacy. Some were afraid that bootstrapping looked small. Some copied Silicon Valley mythology while building in Europe, where timelines, market sizes, and investor behavior differ sharply.

Which Founders Answer With “It Depends”?

The most experienced founders usually answer conditionally. They say it depends on three things: sector, traction, and personal tolerance for loss of control. I agree. A software founder with an audience and early revenue has options. A founder building regulated industrial tooling may need external funding earlier. A solo founder with strong no-code and AI skills can delay funding longer than people realize.

The common thread across all these groups is simple. The women who feel good about their decision made it actively. The women who regret it often made it reactively, under social pressure, investor pressure, or startup FOMO.

That is what this tells me: the quality of the choice matters, but the intentionality behind it matters just as much.


Why Do Female Founders Struggle to Raise Series A?

Let’s break it down. The short answer is not “women are less ambitious” or “women ask for less.” Those are lazy interpretations. The real answer is a stack of barriers that compound at the exact point where companies need belief, not just curiosity.

Is investor pattern matching still male-coded?

Yes. Series A investors often back companies that resemble previous winners in founder profile, network, language, market category, and growth narrative. Since venture capital has long funded mostly men, the mental picture of a “backable” founder still skews male. Knowledge at Wharton on why VCs are not funding women-led startups cited data from Female Founders Fund showing that among Bay Area startups receiving Series A funding in one period, only 8% were led by women.

This is not random. Series A is where investors stop being impressed by your idea and start asking whether you fit their mental portfolio model. If your confidence style, leadership style, or personal story falls outside that model, you pay for it.

Do women get judged through different questions?

Yes, and this matters more than many people admit. Harvard Kennedy School research on venture capital and entrepreneurship notes that female and male founders are often asked different kinds of questions in the pitch process, and those differences can favor men. Men are more likely to get promotion-focused questions about upside. Women are more likely to get prevention-focused questions about risk, downside, and protection.

That changes outcomes. If one founder is invited to paint a giant future and another is pushed to defend every possible failure mode, they are not in the same pitch meeting. They are in different games with different rules.

Are networks still the hidden gatekeeper?

Absolutely. Warm introductions still matter a lot at Series A. And venture remains heavily relationship-driven. European Investment Bank research on why women entrepreneurs miss out on funding points to gender bias and what many describe as a second glass ceiling in access to growth capital. You can have metrics, but if you are outside the right circles, your deck travels slower, your social proof comes later, and your round gets harder.

This is one reason I tell founders to spend less time worshipping accelerators and more time building visible proof in public. X, Reddit, niche communities, and direct founder networks can teach you more and connect you faster than a polished startup program with weak actual access.

Does previous failure hurt women more than men?

Yes, according to the data. Yale School of Management analysis on why it is harder for women founders to get venture capital funding reported that women are less likely to raise VC funding for a later company than male co-founders, even after a prior success or failure. The same research also found no evidence that women-founded businesses deliver worse outcomes to investors.

This is one of the ugliest parts of the system. A failed startup can make a man look seasoned and “battle-tested.” The same outcome can make a woman look risky. That means women often have to be more successful just to be seen as equally investable.

Do sector choices affect the Series A gap?

Yes. Female founders are often more present in sectors that investors label as smaller, slower, or less venture-scale, even when those sectors solve real problems and produce real businesses. Female Founders statistics and trends on women in VC and startup funding points out that women are less represented in categories like AI infrastructure, cybersecurity, and enterprise software, where bigger rounds and bigger exits are more common.

So part of the problem is not only who gets funded, but also which categories get treated as “big enough” to deserve venture excitement. A founder building in care, education, community, or female health may be dismissed as niche, even when the market is massive.

Does confidence style shape investor perception?

It does. Wharton’s analysis of women-led startups and VC funding discussed the “male hubris, female humility” effect. I dislike oversimplified gender psychology, but investors do react to confidence theater. And startup culture often rewards overclaiming as long as it comes in the familiar male packaging.

This does not mean women should perform fake bravado. It means founders need to understand the game being played. If you are underclaiming what your company can become, the market may punish clarity and reward fantasy. That is not fair, but pretending it does not happen is naive.

Is Europe part of the problem?

Sometimes, yes. I say this as a European founder. Europe is not the best place for startups if you want fast, aggressive venture behavior. The upside is that Europe has grants, public support schemes, and cross-border programs that can buy you time. They are not easy. They can be bureaucratic. But they can help founders avoid premature dilution and build enough traction to negotiate from strength later.

That is one reason I often tell women founders in Europe to stop acting like California is the only template. Use grants if they fit. Use no-code. Use AI. Sell early. Build audiences. Learn SEO. Learn distribution. Learn enough product and marketing to stop being dependent on expensive middlemen.


How Do I Help Founders Think About Series A?

When a founder asks me why female founders struggle to raise Series A, I usually shift the conversation. I ask a different question first: SHOULD YOU EVEN WANT SERIES A RIGHT NOW?

Question 1: What stage are you really at?

  • Pre-revenue or early product stage: do not romanticize Series A. At this stage, I usually advise founders to validate demand, build a usable no-code product, and talk to users obsessively.
  • Early revenue: this is where founders get tempted to raise because progress looks promising. But promising is not the same as repeatable.
  • Scaling revenue: now the issue changes. The question becomes whether external capital will accelerate something already working, or just cover confusion.
  • Strong revenue base: this is where founders have more power. You can raise because you choose to, not because you are desperate.

The wrong funding choice at the wrong stage compounds mistakes. The right one multiplies what is already there.

Question 2: What are you really trying to get?

  • Speed
  • Ownership control
  • Personal freedom
  • Mission scale
  • Status
  • Security

Most founders say they want all of them. You do not get all of them. That is the trap. Once a founder admits what she really wants, the fog lifts. Some want a category-defining company. Some want a profitable company with autonomy. Some want to stay small and rich. Some want public impact more than investor applause.

In my own case, I thought I was chasing speed. In reality, I was protecting agency. Once I named that honestly, my choices got clearer.

Question 3: What is your actual risk tolerance?

Not your fantasy risk tolerance. Your real one. How much financial pressure are you carrying? Do you have dependents? How long can you survive without income? How much emotional damage does uncertainty create for you? What is your fallback plan?

This is where female founders often get terrible advice, because the advice assumes they can absorb the same downside as founders with different family structures, financial cushions, or social backing. They often cannot. And that is not weakness. That is context.

Once a founder answers these three questions, the funding path usually becomes less mysterious. Not easy, but clearer.


What Does the Data Say About Women and Series A?

I do not believe in making claims without checking sources. So here are a few facts that matter.

  • Knowledge at Wharton reported that only a small share of startups receiving Series A in major startup hubs were led by women.
  • Yale School of Management found women receive less funding than men and can be penalized more heavily by investor memories of other women-led failures.
  • Harvard Kennedy School states there is strong evidence of gender bias in venture and that the fundraising process itself puts women at a disadvantage.
  • European Investment Bank research describes a second glass ceiling in access to finance for women entrepreneurs.

The biggest surprise for many people is this: the data does NOT show that women-founded firms are simply worse bets. That lazy assumption does not hold up well. A lot of the gap sits in perception, access, and investor behavior.

That means female founders should stop internalizing the wrong diagnosis. If the system keeps telling you that you are the problem, but the outcomes do not justify that claim, then your task is not to become more palatable. Your task is to become more strategic.


What Would I Do Differently If I Could Rewind?

I would spend even less time seeking approval from startup gatekeepers and more time building distribution, owned channels, and revenue options earlier.

Not because external capital is always wrong. It is not. But because I now understand more sharply that female founders often waste precious months trying to decode rooms that were never designed for them. I would still build relationships. I would still understand venture mechanics. But I would treat investor interest as one possible fuel source, not the scoreboard.

Specifically, I would push even harder on AI, no-code, SEO, community-led traction, and direct customer conversations. AI is the best co-founder many founders will ever have, and if someone still cannot see it, that is usually a skill issue, not a technology issue.

The lesson is simple. Make the best choice with the information you have. Then revisit it as reality changes. Changing your mind after learning more is not failure. It is founder growth.


What Do I Actually Tell Female Founders Who Ask Me This?

When a female founder asks me why do female founders struggle to raise Series A, here is what I say first:

“YOU ARE NOT IMAGINING IT.”

You are making this decision inside an ecosystem that still carries bias, unequal access to warm investor networks, and different expectations around leadership, ambition, family, and risk. So do not gaslight yourself. If fundraising feels harder, that may be because it is harder.

Then I ask the three questions from my framework: what stage are you at, what are you really optimizing for, and what is your true risk tolerance? That usually reveals more than any pitch coach ever will.

If they are still stuck, I tell them this:

“You are not only making a company decision. You are making a life design decision.”

That matters because female founders are often forced to account for trade-offs more explicitly than men are. How does this path fit the life you want? Does it support your energy, your freedom, your family reality, your mission, your timeline?

I also tell them to stop outsourcing basic founder literacy. Learn to build. Learn to market. Learn SEO. Learn AI prompting and workflow design. Learn enough finance to understand what investors are asking. Learn enough product to ship something ugly and useful. Advisors and consultants are often overrated at the early stage. A founder one step ahead of you, or a serious AI mentor, can be far more helpful.

And yes, join founder communities. Reddit can help. X can help. A small circle of builders can help. Passive startup education usually cannot.

My closing thought to female founders is always this: YOU HAVE MORE OPTIONS THAN THE ECOSYSTEM WANTS YOU TO SEE. Raise if it serves your company. Bootstrap if it gives you power. Use grants if you are in Europe and can stomach the paperwork. Build first. Ask permission later if you still need it.


What Should Female Founders Do Next If Series A Feels Out of Reach?

  1. Audit your traction honestly. Separate investor-friendly storytelling from real customer proof.
  2. Build a smaller, faster product test. No-code and AI can reduce time and cash burn dramatically.
  3. Fix your distribution gap. A weak growth engine kills more rounds than a weak deck.
  4. Map your network holes. Count warm intros, founder allies, and operator contacts, not just LinkedIn followers.
  5. Practice prevention-question reframing. If investors ask risk-focused questions, answer with evidence and upside.
  6. Pursue parallel funding paths. Revenue, grants, angels, strategic partners, and community support all matter.
  7. Document proof relentlessly. Customer quotes, retention, pilot results, usage behavior, and conversion data matter.
  8. Build in public when useful. Visibility can create trust and attract the right people faster than closed-door networking.

Next steps matter. The worst response to a biased system is passivity. The better response is to become harder to dismiss.


The Real Answer

If I had to boil it down to one sentence, it would be this:

FEMALE FOUNDERS STRUGGLE TO RAISE SERIES A BECAUSE THE SYSTEM STILL REWARDS FAMILIARITY, ACCESS, AND SIGNALS THAT WOMEN ARE LESS LIKELY TO BE GIVEN EARLY, EVEN WHEN THEY BUILD STRONG COMPANIES.

That sounds harsh because it is harsh. But it is also useful, because once you see the mechanism clearly, you stop blaming yourself for every closed door.

And there is a second answer I care about even more. Female founders can build powerful companies without worshipping VC. We need more women in startups because women make great entrepreneurs. We also need fewer fairy tales about fundraising as the only path to legitimacy.

Make the decision intentionally. Build the company that fits your reality. And if the gate does not open, do not spend your life decorating the waiting room. Build another entrance.


People Also Ask:

Why do female founders struggle to raise Series A?

Female founders often face a mix of bias, weaker access to investor networks, and different treatment during fundraising. Research cited in search results shows women are less likely to get funding than men with similar backgrounds, and they are often asked more risk-focused questions instead of growth-focused ones. At Series A, where investors want strong traction and a clear growth story, these gaps can become even more visible.

What percent of venture capital goes to women founders?

Search results point to very low funding shares for women founders, with many reports putting all-women teams at under 2% of total VC funding in recent years. Mixed-gender teams usually receive a larger share than all-women teams, but still less than all-male teams. The exact percentage changes by year and source, so it is best to check current PitchBook, Crunchbase, or Founders Forum data for the latest figure.

Why are women founders asked different questions by investors?

Women founders are often asked “prevention” questions that focus on risk, downside, and preserving capital, while male founders more often get “promotion” questions about growth, upside, and market opportunity. This framing can shape how a pitch is received and can lead to lower projected outcomes in investors’ minds. Over time, that can affect who advances from seed to Series A.

Is bias a factor in Series A fundraising for women-led startups?

Yes, bias is often cited as one factor. It may show up directly in investor assumptions, or indirectly through pattern matching, referrals, and who gets seen as a “typical” venture-backed founder. Even when women founders have similar experience or business quality, studies in the search results suggest they may still receive less funding.

How do investor networks affect female founders raising Series A?

Warm introductions matter a lot in venture capital, and women are often less represented in the traditional networks where those introductions happen. If founders have fewer close ties to investors, angel backers, or repeat founders, they may get fewer meetings and less early backing. That can make it harder to build the momentum usually needed for a Series A round.

Why is Series A harder than seed for many female founders?

Seed rounds can sometimes be raised on vision, early traction, and founder potential. Series A usually demands stronger revenue signals, retention, market proof, and investor confidence in scaling. If female founders face tougher screening, smaller seed rounds, or fewer network effects early on, those issues can carry forward and make the jump to Series A more difficult.

Do female founders perform worse than male founders?

No clear evidence in the search results says women founders perform worse. In fact, some reports suggest female founders can deliver strong outcomes despite receiving less capital. The issue raised across the results is not lack of founder ability, but unequal access to funding and support.

Why do women-led startups receive less investor confidence?

Part of it comes from pattern matching, where investors back founders who resemble past winners in their portfolio or network. Since venture capital has long been dominated by men, that pattern can work against women-led startups. Investor confidence can also be shaped by who asked the intro, how traction is framed, and whether the founder is judged more on proof than potential.

Can more female investors help female founders raise Series A?

More women in venture can help by widening networks, changing who gets funded, and bringing a broader view of market opportunities. That said, the problem is bigger than investor gender alone. Fund structure, sourcing habits, referral circles, and decision-making processes also affect who gets a term sheet.

What can female founders do to improve their chances of raising Series A?

Female founders can improve their odds by showing strong traction, building warm investor relationships early, preparing clear answers to both growth and risk questions, and targeting funds with a record of backing women-led companies. It also helps to line up strong seed investors, customer proof, and a tight narrative around market size, retention, and revenue growth. A well-prepared process does not remove bias, but it can improve fundraising momentum.


FAQ on Why Female Founders Struggle to Raise Series A

What alternative funding paths can help female founders reach Series A milestones without relying solely on venture capital?

Explore grants, revenue-backed growth, strategic partnerships, and well-chosen angel investments to build traction before VC. This approach reduces dilution and buys time to sharpen product-market fit. For more context, see Most Startups Should Copy, Not Innovate, and explore AI automations for startups. Most Startups Should Copy, Not Innovate AI Automations For Startups

How can founders demonstrate credible traction to investors who value repeatable growth signals?

Concentrate on repeatable metrics such as CAC, LTV, retention, and unit economics. Run rapid but rigorous MVP experiments, capture continuous customer feedback, and publish transparent pilots. For broader context on bias in funding and credible signals, see the linked article and AI focus. Most Startups Should Copy, Not Innovate AI Automations For Startups Read more on investor dynamics: VC bias in funding. Why VCs Aren't Funding Women-led Startups

How do geography and European funding programs affect Series A access for women founders?

Europe’s grants and public support can buy time and reduce early dilution, helping founders build traction before chasing large rounds. This shifts a slower but safer path to scale. For related insights, see the European funding study and AI-focused playbooks. European Investment Bank study on missing out funding AI Automations For Startups

What role can AI and no-code play in accelerating product-market fit while avoiding premature VC dependency?

AI and no-code enable rapid MVPs, faster user feedback, and lean experimentation to prove demand. They help you stay autonomous and time-efficient, reducing reliance on gatekeepers. For broader context on smart tooling, see the AI automations pillar and related reads. AI Automations For Startups Read more about funding biases: Why VCs Aren't Funding Women-led Startups

How can founders manage ownership and control while pursuing growth strategically?

Prioritize paths that align with your goals: revenue-first growth, grants, or targeted partnerships to hedge dilution. Build a narrative around autonomy and capability, not just “speed to VC.” See practical frameworks in the linked resource and AI playbooks. AI Automations For Startups Most Startups Should Copy, Not Innovate

Why does warm investor networks matter, and how can founders expand them ethically?

Warm intros shorten the signal-to-noise gap and increase trust, yet access remains unequal. Invest in community-building, publish in public, and cultivate alliances with operators and mentors. For external perspectives on networks and bias, explore Wharton and Harvard insights. Why VCs Aren't Funding Women-led Startups Read more: AI Automations For Startups

What are common mis-steps early founders make that hinder Series A, and how can they be avoided?

Avoid fundraising fatigue by testing ideas in small, measurable steps and not chasing glamoro decks. Focus on real customers, clear use cases, and defensible unit economics. For broader context on bias and missteps, see the linked sources and AI resources. Most Startups Should Copy, Not Innovate AI Automations For Startups

How should you evaluate if Series A is the right step now for your company?

Assess stage-appropriate signals: tangible product-market fit, repeatable revenue, and a credible plan that external capital will accelerate, not replace, your progress. See practical decision frameworks in this piece and related AI and growth playbooks. AI Automations For Startups Most Startups Should Copy, Not Innovate

What mindset or cultural changes can help female founders navigate funding bias while building durable businesses?

Embrace deliberate choice-making, build in public when useful, and treat investor interest as one fuel source among many. Prioritize product and distribution mastery, and debias self-expectations with data-driven storytelling. For context on bias, read the deep-dive and AI resources. Most Startups Should Copy, Not Innovate AI Automations For Startups


MEAN CEO - Why Do Female Founders Struggle to Raise Series A? | STARTUP POV | Why Do Female Founders Struggle to Raise Series A?

Violetta Bonenkamp, also known as Mean CEO, is a female entrepreneur and an experienced startup founder, bootstrapping her startups. She has an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 10 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely. Constantly learning new things, like AI, SEO, zero code, code, etc. and scaling her businesses through smart systems.