TL;DR: Best SEO Experts to Follow for Startup Success
Want to get started with SEO? You need three things: First, follow the right SEO experts who provide advice applicable to startups. Second, use AI to help you with the rest. Third, desire to experiment. For growth-focused results, look beyond hacks and build sustainable strategies that can be later automated. Get started with SEO for startups.
Check out startup news that you might like:
Epic Startup News: Insider Tips, Secrets, and Examples for Instagram Growth and Sales in 2026
Startup News: Hidden Insights Behind Rain’s $1.95B Valuation and Stablecoin Payment Benefits in 2026
Startup News: Hidden Benefits and Insider Guide to Bubble’s Launch Lab for Founders in 2026
What I Learned About SEO Rules (and Why They Often Fail)
I used to follow a basic mantra: Do what the SEO rules say. Keywords need search volume X, titles must remain under length Y, meta descriptions should stick to Z. Those rules dominated early conversations in my SEO learning curve. But results didn’t line up with all that theory. Keywords without any measurable volume drove unexpected traffic, while meticulously crafted content refused to rank. Then there was that surreal experience of having a half-published article rank on the first page. Literally, just a headline and FAQs. The rest of the article didn’t get published due to a glitch. Yet the article ranked.
Hold by wine!
That’s when patterns started emerging. Rankings didn’t hinge on technical perfection but rather on contextual relevance on top of the topical authority. As a (super geeky) linguist turned (even more geeky) entrepreneur, the concept of topical authority clicked with me in a way no hack or checklist ever could. This led me to sift through a sea of content and identify the few people who genuinely “get it.”
The result?
A lean, high-impact SEO strategy for every venture I bootstrap.
Lol, I wish. But definitely a clear understanding that SEO is almost as fun as startups.
So I started testing, experimenting, eventually even coming up with my own concepts, like the Minimum Viable Articles (yes, inspired by the MVP) and having fun with it.
Who Are the Best SEO Experts to Follow in 2026?
Cutting through noise is what takes a lot of time. So I’ve done the legwork for you. You are welcome. A backlink is appreciated. If you don’t know what backlinks are, read up.
Here’s my personal list of SEO people I learn from:
NB. A lot of these people don’t agree with each other, but that’s what makes it great. You get to hear different approaches and make up your mind about what you learn from each. Don’t follow someone’s advice blindly: understand why their advice makes sense to you, mix it up to create a recipe that works for you.
1. David Quaid
Website: davidquaidseo.com | primaryposition.com
X/Twitter: @DavidGQuaid ⭐⭐⭐ (VERY ACTIVE)
Reddit: Reddit moderator, r/SEO contributor ⭐⭐⭐
Key Expertise: AI SEO, B2B SaaS, SEO myth-busting, authority building, knows everything about “Crawled, Not Indexed”
Why Follow: He uses a myth-busting approach, based on data, gives a lot of examples from real life, which is great because I’m fed up with theory. He explains Domain Authority, Topical Authority and PageRank; the three concepts you need to understand. Explains why emds (exact match domains) are a great asset for startups. Believes that the best data comes from Google Search Console, and not tools like Semrush and Ahrefs.
2. Edward Sturm
Website: edwardsturm.com
X/Twitter: @edwardeachday ⭐⭐
YouTube: @buildinpublic ⭐⭐⭐ (DAILY VIDEOS)
Key Expertise: bottom of the funnel SEO, LLM optimization, conversion-focused landing pages
Why Follow: He hosts The Edward Show podcast daily and interviews a lot of smart people that share insights that cannot be found anywhere else. I try to listen to the pod when in the gym. When it’s too interesting, I forget to move.
3. Charles Floate
Website: charlesfloate.com
X/Twitter: @Charles_SEO ⭐⭐⭐
YouTube: @CharlesFloate ⭐⭐
Reddit: Limited presence until recently but now he moderated the r/LinkBuilding community that I am yet to explore
Key Expertise: Black hat/advanced techniques, AI in SEO, Topical maps, algorithm exploits
Why Follow: He talks about stuff that might go against the rules, but startups and rules don’t work well together anyway. Super useful to be aware of what tactics people use, even if you are not planning on using them yourself, because it’s another piece of the puzzle that helps you see the bigger picture.
4. Frey Chu
Website: shipyourdirectory.com
X/Twitter: @freychu ⭐⭐⭐
YouTube: @FreyChu ⭐⭐⭐
Key Expertise: Directory SEO, niche validation, lean SEO strategies, programmatic SEO, bootstrapped growth
Why Follow: He is all about building directories, but most of the things he teaches are applicable for any website; shows $500→$5K+ path with just SEO; uses super transparent methodology
5. Koray Tuğberk GÜBÜR
Website: holisticseo.digital
X/Twitter: @KorayGubur ⭐⭐⭐
Key Expertise: Semantic SEO, topical authority, entity-based optimization
Why Follow: He is not everyone’s cup of tea, but as a linguist I love the concepts that he discusses and the fact that he studies Google Patents to figure out the algorithm. Linguistics and SEO have so much in common, and it’s great to see that so many things of what I have been intuitively doing are actually methodologies that people pay a lot of money to understand
6. Shaun Anderson
Website: https://www.hobo-web.co.uk
X/Twitter @Hobo_Web⭐⭐⭐
Key Expertise: Technical SEO, Google Content Warehouse API leak analysis, Signal Coherence, Google’s ranking architecture
Why Follow: He does forensic analysis of Google’s actual ranking mechanisms (NavBoost, Goldmine, etc.), super geeky (not like Koray, but close) and thought provoking
7. Barry Schwartz
Website: seroundtable.com
X/Twitter: @rustybrick ⭐⭐⭐
Key Expertise: Google algorithm updates, news, trending changes, official updates tracking
Why Follow: He does real-time algorithm tracking; Search Engine Roundtable is must-read resource
8. Julian Goldie
Website: juliangoldie.com
X/Twitter: @JulianGoldieSEO ⭐⭐⭐
YouTube: @JulianGoldieSEO ⭐⭐⭐
Key Expertise: AI SEO, rapid experimentation, link building at scale, content velocity, uses his AI avatar to do the grunt work
Why Follow: He does a lot of real AI content experiments; tests all the newest AI tools and how they can be used for SEO
9. Neil Patel
Website: neilpatel.com
X/Twitter: @neilpatel ⭐⭐⭐
YouTube: @neilpatel ⭐⭐⭐
Reddit: u/neilpatel ⭐⭐
Key Expertise: SEO, content marketing, business growth, simple explanations, multi-channel growth
Why Follow: He explains concepts simply and does short practical videos that any business owner can understand
How to Learn SEO (Without Drowning in Bad Advice)
Startup founders lack one crucial luxury: time. That’s why your learning process has to combine quick experimentation with foundational principles. Here’s how I developed a system that works despite all the mixed messaging online:
- Embrace AI: I use AI tools heavily to speed up repetitive tasks. Tools like Perplexity Labs or ChatGPT-based models help you innovate rather than repeat conventional patterns, if you approach that like a true entrepreneur. I have built hundreds of AI workflows that do the stuff I hate. AI is awesome. If you don’t agree, master AI before it masters you.
- Focus on Search Intent: Forget chasing volume alone. Instead, identify gaps in how existing ranked pages address user intent. If your content matches what searchers actually want, Google adjusts, even for low-volume queries.
- Don’t Obsess About Rules: Titles and descriptions are guidelines, not cemented laws. Google regularly rewrites snippets, making obsessing about pre-defined structures futile. Play with the rules, bend them to see what happens. Be ready to fail, that’s how you learn.
- Experiment Relentlessly: Startups require growth now, not years down the line. Every week, I A/B test blog structures, article formats, and even URL formats. Don’t fear the sandbox; it’s where you build authority.
Top Common SEO Mistakes (You Should Avoid)
Some lessons took me longer to learn than they should have. If I can save you from making these missteps, this guide was worth writing. Here’s what to avoid:
- Chasing Algorithms: Google doesn’t brief bloggers after every update. Commit to general principles and adapt slowly, kneejerk reactions often backfire.
- Ignoring Internal Linking: Try weaving contextual links within your own blog posts instead of constantly chasing external backlinks.
- Publishing Content Without Purpose: Every piece must align with your overall authority-building strategy; anything too random dilutes your message.
- Throwing Money at Tools: Tools can augment strategy but don’t replace it. Master the free versions of platforms like Google Search Console before splurging.
- Skipping Metrics Like Engagement, Not Clicks: Ranking isn’t everything. Track conversions, bounce rates, and engagement metrics, these truly reveal success.
Where SEO Is Heading (and How to Stay Ahead)
2026 is shaping up to be an era driven largely by AI-first search. Instead of following outdated metrics, founders should solve for contextual authority. Here’s what this could mean for you:
- AI SEO Over Traditional Rankings: With the rise of tools like ChatGPT or Google AI Overviews, future SEO may prioritize full conversational context over static ranking formulas. Nobody knows where things are going…pretty much like in startups.
- Topical Authority Wins Over Content Quantity: Publishing hundreds of low-value pages don’t help, especially if you are a new website. Focus instead on layering connected, highly relevant topics that answer questions thoroughly. Pick a topic and cover it like you are the biggest expert.
- Personalization Algorithms: Google increasingly personalizes results based on user geography, prior preferences, and device context, which means optimizing for the searcher. You have to know your target audience inside out.
- Rapid Testing Formats: Do what makes sense at any given moment and do not overthink stuff. Create an AI assistant that pushes you in the right direction. Ask it for a second opinion, based on the data that it knows. Sometimes it does wonders.
Conclusion: Start Small, Test Often, and Build Smarter
The best SEO experts to follow are the ones who push you to rethink your approach, not to blindly adopt their frameworks. For bootstrapping founders or solo creators like myself, SEO boils down to adaptability. Treat SEO as both a science and an art, and you’ll discover what truly works for your business. Remember: Success rests not on “gaming” search engines but honestly building ecosystems of authority and trust.
People Also Ask:
What is the 80/20 rule for SEO?
The 80/20 rule, also known as the Pareto Principle, in SEO suggests that 80% of results originate from 20% of efforts. This may include pages, keywords, or backlinks. Focusing on high-impact areas like top-performing pages or high-intent keywords yields better outcomes rather than distributing resources uniformly.
Who are the best SEO experts for startups to follow?
Notables include David Quaid, known for explaining Topical Authority and PageRank, and Julian Goldie, who often does AI SEO experiments . Others include Edward Sturm, who does daily YouTube videos with SEO experts, and Violetta Bonenkamp who is using the Minimum Viable Article approach to idea validation in startups.
Who are the best SEO experts to follow on LinkedIn?
Notables include AJ Ghergich, known for content marketing and AI-driven insights, and Aleyda Solís, a respected international SEO consultant. Others include Barry Schwartz for industry knowledge, Brian Dean for Backlinko strategies, Cyrus Shepard, and Danny Sullivan, a search engine liaison with Google.
How to find a good SEO expert?
Engage with them on social media. Ask about their methodologies, success metrics, timelines for results, and experience with handling challenges like algorithm updates. An expert well-versed in AI and contemporary SEO practices is beneficial too.
Is it worth paying someone to do SEO?
Yes, hiring a professional is worth it for businesses targeting online visibility and long-term traffic growth. While DIY provides flexibility, experienced professionals offer strategic knowledge, save time, and deliver results that outperform non-specialized efforts.
How does SEO benefit businesses?
SEO helps in better visibility across search engines, generating organic traffic, and attracting targeted leads. It contributes to branding, credibility building, and boosts long-term results compared to other marketing channels.
What skills should an SEO expert have?
Skills include proficiency in keyword research, content optimization, technical SEO, backlink analysis, and staying updated with search engine algorithms. An understanding of analytics tools like Google Analytics is also crucial.
What is the future of SEO with AI?
AI is becoming central in SEO, especially with tools like ChatGPT and Google’s AI advancements. AI facilitates faster analysis of trends, personalization, and optimization of search patterns to improve user experience and drive more effective strategies.
How do I choose an SEO agency?
Evaluate agencies based on their portfolio, client testimonials, transparency about methodologies, and proven track record. Ensure they align their strategies with your goals and are clear about reporting on the outcomes.
Who are other notable SEO thought leaders besides Neil Patel?
Brian Dean, Rand Fishkin, and Aleyda Solís are widely appreciated for their contributions to SEO strategies, industry trend analysis, and actionable insights. Others like Gary Vaynerchuk combine broader marketing approaches with SEO knowledge.
What is organic traffic in SEO?
Organic traffic refers to visitors landing on your website through unpaid search engine results. SEO aims to increase this traffic by making your pages more relevant to search queries, improving rankings on search result pages.
FAQ on Following the Best SEO Experts and Advanced SEO Strategies
How does AI enhance SEO strategies for startups?
AI tools significantly improve SEO by automating keyword research, analyzing search intent, and creating optimized content more efficiently. Platforms such as ChatGPT-based models and Semrush can break conventional SEO patterns, allowing startups to experiment and adapt quicker. Explore how AI reshapes SEO for startups.
What is the importance of topical authority in SEO?
Topical authority builds trust with search engines and your audience by thoroughly covering interconnected topics. Consistent publishing and strong internal linking strategies can help establish this authority. Learn how to build semantic authority strategically.
Are blogs still relevant for driving SEO success?
Yes, blogs remain essential as they help target niche keywords, build authority, and drive organic traffic. Experts like Neil Patel emphasize leveraging high-value content to engage users and lead to conversions. Read Neil Patel’s insights on SEO blogging strategies.
When should startups buy guest posts to strengthen SEO?
Guest posting can be an effective strategy when targeting high-authority domains in relevant niches. This enhances backlink quality and increases your brand’s visibility, provided it aligns with your expertise. Discover proven guest posting strategies.
Why should startups avoid over-prioritizing algorithm updates?
Chasing algorithm changes leads to reactive strategies that may backfire. Instead, focus on long-term tactics like building contextual relevance, internal links, and maintaining consistent content quality. Avoid common SEO mistakes with these tips.
How can startups leverage AI-powered content creation tools?
AI tools like Copysmith and Scalenut streamline content production by generating SEO-optimized drafts quickly. Startups can use these to focus on strategy while ensuring content relevance and efficiency. Find the best AI content tools for your startup.
What is the role of search intent in SEO?
Understanding search intent ensures your content aligns with users’ needs rather than focusing solely on high search volumes. Identifying gaps in competitor performance helps optimize your approach. Master intent-focused SEO with foundational insights.
Why is internal linking crucial for SEO?
Internal linking strategically connects related articles, boosting topical authority and helping users navigate your site effectively. This practice also signals relevance to search engines, improving rankings. Explore smart linking techniques for startups.
How can startups measure SEO success effectively?
Success lies beyond rankings. Track metrics like user engagement, retention, and conversion rates for an accurate measure of impact. First-party tools such as Google Search Console can offer actionable insights. Unlock SEO potential with analytical tools for startups.
What trends dominate SEO in 2026?
AI-first search, user personalization, and zero-click results are shaping the future of SEO. Founders should focus on building deep, interconnected content while adapting to dynamic audience demands. Stay ahead with future-driven SEO strategies.
About the Author
Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).
She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the “gamepreneurship” methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond, launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks and is building MELA AI to help local restaurants in Malta get more visibility online.
For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the point of view of an entrepreneur. Here’s her recent article about the best hotels in Italy to work from.
