TL;DR: Google Ads' "Go to" Button Makes Campaign Management Faster
Google Ads introduced the "Go to" shortcut in Change history, enabling advertisers to navigate directly to affected campaigns or ad groups.
• Streamlines workflows by reducing navigation time in complex accounts.
• Perfect for auditing changes, troubleshooting, and optimizing campaigns.
• Best for marketers scaling PPC efforts with limited resources.
Start using this feature now to save time, improve accountability, and boost efficiency!
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Google Ads continues to refine its tools to make marketers’ lives easier. Early in 2026, they introduced a new shortcut button in Change history called “Go to.” While it might seem like a small feature, its potential to save time and enhance workflow efficiency is groundbreaking for advertisers working on large-scale campaigns or accounts.
What Is the “Go to” Button in Google Ads Change History?
The “Go to” functionality is a simple yet highly effective shortcut. It allows advertisers to jump directly from the Change history log to the affected campaign or ad group, bypassing lengthy navigation steps. This is a huge leap forward, especially for those managing accounts with layers of campaigns, ad groups, and changes.
- Purpose: Streamline audits and troubleshooting during account management.
- Usability: Navigate directly to impacted campaigns or ad groups.
- Audience: Advertisers running a high volume of PPC activities, agencies, and accounts relying heavily on automations or Google Ads Editor.
How Does It Work?
Here’s how this update makes managing changes more efficient:
- Access the Change history report in your Google Ads account.
- Locate the specific change you want to investigate using filters (by user, date, or change type).
- Hit the “Go to” button next to the logged change to navigate directly to the impacted campaign or ad group.
- Analyze the specific impact without switching tabs or juggling screens.
Why This Feature Matters for Entrepreneurs and Small Businesses
As someone who has spent over two decades building startups and managing multiple layers of operations within a business, I, Violetta Bonenkamp, believe tools like this aren’t just about saving time, they’re about surviving in the fast-paced world of business. Here’s why:
- Time Savings: Small business owners often wear multiple hats. Every minute spent navigating complex dashboards is a minute lost to strategizing or connecting with customers.
- Clear Accountability: Mistakes are inevitable, but pinpointing exactly what went wrong and when can save a campaign and salvage your investment.
- Simplification for Scaling: Entrepreneurs aiming to scale need streamlined platforms to manage growing campaigns without hiring massive teams.
Common Mistakes and How to Avoid Them
While the “Go to” button simplifies navigation, mismanagement or misunderstanding the tool can still lead to pitfalls. Avoid these common errors:
- Overlooking Filters: Not utilizing date, user, or type filters can result in scanning unnecessary data and missing impactful changes.
- Failing to Document Changes: Even with the shortcut, marketers should keep records of decisions and changes for internal audits.
- Ignoring Correlated Metrics: Don’t focus solely on “what changed.” Pair it with your CTR or conversion data to assess effectiveness.
- Rushing Without Context: Clicking the shortcut is quick, but always ensure you understand the “why” behind a change before adjusting your campaign.
Smart navigation paired with critical analysis ensures your campaigns perform optimally.
Tips to Use the Shortcut Like a Pro
Leveraging this tool effectively requires more than clicking a button. Here’s my advice:
- Run frequent audits: Perform regular checks in Change history to stay on top of trends and anomalies.
- Integrate feedback loops: Pair the shortcut findings with customer insights, ensuring campaigns resonate with your target market.
- Use it alongside scripts: For programmatic advertisers using Google Ads Editor, this shortcut minimizes oversight risks.
- Educate your team: If you’re scaling, ensure team members know how to use the “Go to” button effectively to save time.
Expert Opinions on the Update
Industry professionals are already weighing in on this feature. PPC specialist Arpan Banerjee stressed in his LinkedIn post how this tool will help “simplify troubleshooting, especially during bulk uploads or script-driven optimizations.” Hana Kobzová from PPC News Feed delved into its usability for large accounts, saying, “Time saved here adds up to better-managed ads and meaningful results for smaller businesses.”
Conclusion: A Tool You Can’t Ignore
The “Go to” button simplifies campaign management dramatically, giving marketers immediate access to insights without wasting hours navigating or analyzing unnecessary data. For entrepreneurs striving to grow with limited resources, this tool symbolizes both empowerment and practicality.
Curious to make this feature work for you? Start testing it within your campaigns today. And if you’re not leveraging Change history regularly, now might be the right time to integrate it into your workflow.
FAQ on Google Ads' "Go to" Button in Change History
1. What is the “Go to” button in Google Ads Change History?
The “Go to” button is a shortcut feature introduced in January 2026 by Google Ads that allows advertisers to navigate directly to the impacted campaign or ad group from the Change history log, streamlining workflows and saving time. Read about the "Go to" button in Search Engine Land.
2. How does the "Go to" button improve efficiency?
The feature saves time by enabling direct navigation to changes, eliminating the need to scroll through multiple tabs to locate affected campaigns or ad groups, especially for accounts with complex structures. Learn more about the update from PPC News Feed.
3. Who would benefit the most from this feature?
It is particularly valuable for agencies and advertisers managing high volumes of campaigns, bulk edits, or automated changes as it simplifies the process of tracing and acting on changes. Discover the time-saving benefits in Search Engine Land.
4. Does the feature work with Google Ads Editor or scripts?
Yes, the "Go to" button is especially effective in scenarios involving bulk uploads or script-driven optimizations as it allows faster troubleshooting and validation. Read expert insights on LinkedIn.
5. Can I filter changes before using the "Go to" button?
Yes, users can apply filters such as date, user, or change type in the Change history report to hone in on specific changes before jumping to the affected campaign or ad group. Find out how to use filters effectively at Google Ads Help.
6. How does this feature support modern automation techniques?
By simplifying navigation, it complements automated workflows, allowing advertisers to verify changes from scripts or APIs without getting lost in data logs. Understand more about its role in automation at Search Engine Roundtable.
7. Does it save time for entrepreneurs managing ads?
Yes, entrepreneurs and small businesses benefit greatly as the time saved can instead be allocated to strategy or customer interactions, increasing overall efficiency. Learn how this empowers small businesses in WebProNews.
8. What are some common mistakes when using the "Go to" button?
Advertisers could fail to use filters effectively, rush responding without understanding the change context, or neglect linking changes with key metrics like CTR and conversions. Read tips to avoid these pitfalls on HawkSEM.
9. How can teams use this feature more effectively?
Teams should incorporate regular audits, train staff on the feature, and pair findings with performance metrics to maximize its utility. Explore pro tips for teams at PPC News Feed.
10. What do industry experts say about this feature?
Experts like Hana Kobzová and Arpan Banerjee agree that the tool simplifies account management, especially for script-heavy or automated campaigns, allowing for quicker adjustments and better results. Read Arpan Banerjee's expert analysis on LinkedIn.
About the Author
Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).
She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the “gamepreneurship” methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond, launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks and is building MELA AI to help local restaurants in Malta get more visibility online.
For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the point of view of an entrepreneur. Here’s her recent article about the best hotels in Italy to work from.